The co-brand revenue is great and JetBlue intends to continue expanding that stream. But the carrier also knows its TureBlue loyalty program needs a little more to become a mature offering for consumers. That should be good news for travelers, assuming the carrier can execute.
co-brand
Sun Country cuts premium seats, loyalty in quest for higher revenue
Sun Country’s pivot to a ULCC continues unabated. More than a year after the carrier announced plans for a new approach to the market the changes continue. Up next: further cabin reconfiguration and a revamp of the loyalty and co-brand credit card strategy that seem unlikely to make many customers happy.
Air Canada, banks offer to buy Aeroplan
A year after announcing that it would no longer be an Aimia customer Air Canada (and its banking partners) now wants to buy the Aeroplan program off the loyalty operator. At a nice discount, of course. And it still is probably a smart move for everyone.