More award seats? Better elite status recognition? Star Alliance hopes to deliver both thanks to its new digital middleware platform. But can these improvements be delivered without eroding the inherent value of points or the existing status tiers??
elite status
Air Canada launches Basic Economy fares
Air Canada joins the ranks of Basic Economy airlines this week. The carrier now has five fare families for its economy class passengers and this rollout may be one of the most advanced we’ve seen to date.
Revenue-based loyalty? Ja! Miles and More is next
It is not always wise to believe the claims that the shfit to evenue-based earning is to help simplify loyalty programs. The Miles and More changes announced this week are a great example of complicating a system rather than simplifying it.
Free Gogo coming for top Air Canada elites
Loyalty can earn you free wifi on your next Air Canada flight. The carrier teamed up with inflight connectivity provider Gogo to offer top-tier elites an unlimited connectivity pass to ease their frequent flyer life.
Elite Rewards from American Airlines: Compelling at every tier but not unique
Looking for some useful perks in an airline loyalty program above and beyond the normal elite tiers? American Airlines has a rather compelling offer out this year in the form of their 2013 Elite Rewards program (registration required!). The concept – extra perks earned at various milestones – is not a new one but the […]