Ravn Alaska is joining Alaska Airlines’ Mileage Plan loyalty program. The new partnership will allow travelers to earn Mileage Plan points on Ravn’s network of flights to small Alaskan communities from Anchorage.
Alaska Airlines wants to expand its frequent flyer base in California, and free flights are on offer. The company will give away up to 25,000 round trip flights to California residents that joins the loyalty program this week.
Alaska Airlines and OneWorld confirmed the mapping of elite status tiers for MileagePlan members as the carrier approaches its alliance join date. The decisions are far from surprising.
As the west-coast alliance between Alaska Airlines and American Airlines continues to evolve some frequent flyers got good news this week: upgrades will be available to top tier elites across both loyalty programs.
Two more airlines announced elite status extensions this week, waiving the qualification requirements for the 2020 calendar year. Air Canada’s Altitude and Alaska Airlines’ MileagePlan members have another year at their existing tier without any additional flying required. There are a couple unique quirks from each program in how it will work.
Does a merger integration still count as wildly successful if it hurts revenues to the tune of 1.5% for 9ish months? Alaska Airlines’ PSS integration came off incredibly smoothly on the operations side, but the carrier missed on the loyalty side. And lots of frequent flyers got a ton of award seats as a result.
Extending an airline loyalty program into hotel earn & burn is a common evolutionary step. Today’s play by Alaska Airlines follows the plan pretty well, but comes up short on delivering a solid, consistent value to program members.