The beginnings of Project Sunrise and extra leg room for the Kiwis. Plus more wifi (maybe) coming in China and another loyalty top tier moves further away.
Get these stories and more in this week’s PaxEx Update.
The Business of Passenger Experience

Announcements related to inflight connectivity in China are hard to process. Vendors continue to sign agreements and push out releases but forward progress in terms of getting hardware on planes remains stalled. This week Lufthansa Technik (LHT) joined the field with an announcement of an offering for airlines in China. But, like the others, it is unclear what the timeline for implementation will be or where things will go from here.

Airlines often talk about “meeting consumers where they are” to help drive sales. Digital sales channels are changing the way those interactions occur and for some carriers the pace of that change is dramatis. Ethiopian Airlines recently took a significant step on this front, opening up new digital payments options in two key markets.

Often when someone says something is not about the money there’s little doubt that it is entirely about the money. When it comes to delivering free WiFi for all of its passengers, however, Delta Air Lines’ CEO Ed Bastian is probably telling the truth. It is not the cost of the service, but making sure the network can handle the dramatic uptick in demand. For Gogo CEO Oakleigh Thorne the reality is far more nuanced than that, and suggests that it really is just a matter of when, not if, his company can support the load.