Change happens. Getting the messaging about those changes right is a rare win for loyalty programs and their members. AsiaMiles is in that rare group, announcing changes this week and owning both the good and bad that come from such.
loyalty
Yotel’s new not-really-a-Loyalty Program
Getting creative to launch a new loyalty program is no easy task. Just focusing on points is passé and doesn’t work so well. So what’s a company to do? Probably not what Yotel chose with its new “YOTEL Membership Programme” launched this week.
A last hurrah for topbonus loyalty
The TopBonus program, formerly of AirBerlin, has airline redemption options once again. But how long will that – or the rest of the program – last??
Behind the Miles&Cash numbers at Miles and More
Cash & Points awards make loyalty program members happier and more engaged. That’s the theory and it usually seems to hold true. But some stats from the year old Miles and More version of such raise an interesting question about member retention.
Singapore Airlines’ Krisflyer Blockchain Bullshit
Are frequent flyer “cryptomiles” the next big thing? Sadly, you’re likely to hear a lot about that in the coming years, including today’s announcement from Singapore Airlines. Alas, it is mostly buzzword bullshit.
Delta brings points payment to its upsell market
Post-purchase upselling to drive ancillary revenue is big business for Delta Air Lines and poised to grow. Adding frequent flyer points to the mix is part of that plan, with significant potential upside for passengers and the carrier.
Does Double Dip’s death spell an end to occasional loyalty?
Rest in peace, Double Dip. You were a glorious way to earn so many points on Hilton stays. But the 2018 version of the Hilton HHonors program is killing the Double Dip in favor of far more lucrative HHonors earnings rates for frequent guests. It is a significant shift in the company’s loyalty strategy. Will […]
Passengers don’t care about perks
What’s an airline to do when 60% of those surveyed say they won’t pay extra to avoid a middle seat? In part looking at who was asked could offer some respite.