Post-purchase upselling to drive ancillary revenue is big business for Delta Air Lines and poised to grow. Adding frequent flyer points to the mix is part of that plan, with significant potential upside for passengers and the carrier.
loyalty
Does Double Dip’s death spell an end to occasional loyalty?
Rest in peace, Double Dip. You were a glorious way to earn so many points on Hilton stays. But the 2018 version of the Hilton HHonors program is killing the Double Dip in favor of far more lucrative HHonors earnings rates for frequent guests. It is a significant shift in the company’s loyalty strategy. Will […]
Passengers don’t care about perks
What’s an airline to do when 60% of those surveyed say they won’t pay extra to avoid a middle seat? In part looking at who was asked could offer some respite.