Cash & Points awards make loyalty program members happier and more engaged. That’s the theory and it usually seems to hold true. But some stats from the year old Miles and More version of such raise an interesting question about member retention.
Are frequent flyer “cryptomiles” the next big thing? Sadly, you’re likely to hear a lot about that in the coming years, including today’s announcement from Singapore Airlines. Alas, it is mostly buzzword bullshit.