Alaska Airlines will add 52 more 737 MAX to its fleet over the next five years, the largest single aircraft commitment in its history. The carrier exercised all of the options it held from its landmark December 2020 Boeing order, with deliveries due through 2027.
Airplanes and Airports
Northern Pacific visits Saipan in search of partners
With its first aircraft fully retrofit and ready to fly, Northern Pacific Airways is on the hunt for a destination market. The company is touring islands in the Pacific, hoping to find the right partners with which the service can take off.
Delta invests in Joby, plans airport feeder operations
Delta Air Lines passengers might soon* be riding to the airport above traffic on a Joby eVTOL flight. The two companies announced an agreement in which Delta takes an equity stake in Joby, and gains access to the planned commuter operations.
Airlines see a renewed digital transformation push from IATA
IATA boss Willie Walsh called out digital transformation as a key focus for airlines as they seek to reduce staffing pressures which are limiting their ability to restore capacity against strong travel demand.
Looking Beyond NPS as a customer satisfaction metric
Is there a smarter way to analyze online sentiments to address customer issues? Beyond believes its Acutal Promoter Score can replace the long-trustd NPS as a key metric for airlines.
WestJet adds MAX 10 to fleet plan
WestJet plans to add 42 737 MAX 10 aircraft to its fleet, continuing its growth plans. The order also comes with 22 options.
JetBlue shifts some Boston-London flights to A321neo
Three weeks ago JetBlue confirmed that some of its flights between New York City and London would be operated on the A321neo owing to delays in delivery of new A321LR aircraft. Those troubles continue to grow, with the Boston-London routes now impacted.
Allegiant flips its digital marketing focus
The holy grail of any digital marketing effort is sufficiently accurate and granular targeting to ensure that consumers engage with the ad rather than ignore it. Allegiant believes it has found that sweet spot in the market. sweet spot in the market.
Tailwind shifts DC flights to Dulles, delays launch
Seaplane operator Tailwind Air generated a lot of excitement over the summer when it promised service from the East River in New York City to Washington, DC. Alas, just days before the service launch, the carrier has quietly shifted its plans. Tailwind’s DC flights will now operate to and from Dulles airport.
India proves critical for Air Canada, Emirates truce
A lot can change in ten years, especially in the aviation world. Now, rather rivals, Air Canada and Emirates have a burgeoning partnership. And it is all about India.