United Airlines passengers will soon have the option to pay more for assigned seats on board. These are not the Premium Plus premium economy nor the Economy Plus extra legroom seats. The “Preferred” seating section will sit behind those and be an option for selection starting in Q4 2018. This news was obliquely referenced in today’s announcement of the new United Corporate Preferred program at GBTA in San Diego.
It was a busy week for United Airlines where the biggest news may have been lost in the shuffle. It isn’t as sexy as lie-flat seating but the new Aspire economy class seats now flying deliver some real improvements for passengers. And one significant drawback, too.
United Airlines’ President Scott Kirby slipped news about a potential new domestic premium economy offering into an investor briefing this morning. What will it look like? When will it roll out? What will it replace? Of course, no answers to these important questions, but here are some interesting ideas to consider as United moves forward on this effort.
A few more details about United Airlines’ new Premium Plus product are now available. Alas, not nearly as much as one would hope given the opportunities the company had this week. Oh, well.
United Airlines is finally set to launch a premium economy offering. The product will be branded Premium Plus and start to fly later in 2018.