Mexico’s President want to see more competition in the domestic air travel market. López Obrador proposes to allow foreign airlines to operate within the country – service known as cabotage – competing against the local incumbents. But will any show up??
Allegiant
Allegiant flips its digital marketing focus
The holy grail of any digital marketing effort is sufficiently accurate and granular targeting to ensure that consumers engage with the ad rather than ignore it. Allegiant believes it has found that sweet spot in the market. sweet spot in the market.
Allegiant plans more Extra on 737 MAX fleet
Allegiant’s upcoming 737 MAX fleet will feature even more rows of “Allegiant Extra” seating, with additional legroom on board, than the retrofit Airbus fleet.
US airlines delivering less efficient operations
A review of employment numbers and schedules suggests the airlines are up to 20% less efficient than in 2019 on a per-employee basis.
Allegiant goes Extra for legroom on board
Extra leg room is coming to Allegiant. For a price. The carrier will expand its “Allegiant Extra” offering (first trialed in 2019) significantly across the fleet.
In search of growth: Where the Summer 2022 US market is flying
Domestic US travel is back. And, in many ways, not at all what it once was.
Delta disses discount airlines, pursues premium passengers
Can Delta Air Lines continue to deliver outsized revenue gains in its premium cabins? The carrier appears focused on that segment, especially in the long-haul markets, even as domestic LCC competition heats up.
Allegiant picks Boeing 737 MAX for fleet expansion, refresh
Allegiant is mixing up its fleet plans. The carrier announced an agreement to purchase 50 new Boeing 737 MAX aircraft, diversifying from its current all-Airbus A320 family operation.
Allegiant, Viva Aerobus plan groundbreaking joint venture
Allegiant sees significant potential carrying leisure travelers to Mexican resort destinations, but the cost – both real and relative to domestic expansion – is too high. Viva Aerobus wants to expand deeper into the US leisure segment, but its prior attempts mostly failed. Together, however, the two believe they can become a strong player in the transborder market, commanding a double digit share.
Allegiant’s Allways Rewards launches targeting Gen Z and Millennial travelers
Frequent redemptions and earnings on literally everything available for sale on the website are two key components of the new Allways Rewards program from Allegiant, officially launching this week.