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Allegiant

Allegiant flips its digital marketing focus

14 September 2022 By Seth Miller 2 Comments

An Allegiant A320 parked at the gate in Las Vegas

The holy grail of any digital marketing effort is sufficiently accurate and granular targeting to ensure that consumers engage with the ad rather than ignore it. Allegiant believes it has found that sweet spot in the market. sweet spot in the market.

This story is about: advertising, Allegiant, ancillary, ancillary revenue, FTE, FTEGlobal22, Future Travel Experience, Scott DeAngelo Filed Under: Airplanes and Airports

Allegiant plans more Extra on 737 MAX fleet

9 September 2022 By Seth Miller Leave a Comment

Rendering of the Boeing 737 MAX -7 and -8200 in Allegiant livery

Allegiant’s upcoming 737 MAX fleet will feature even more rows of “Allegiant Extra” seating, with additional legroom on board, than the retrofit Airbus fleet.

This story is about: 737 MAX, 737 MAX 8200, Allegiant, Allegiant Extra, ancillary, ancillary fees, ancillary revenue, bundling, economy class, FTE, FTEGlobal22, Future Travel Experience, in-seat power, seating, seats Filed Under: Seats & Cabin

US airlines delivering less efficient operations

9 August 2022 By Seth Miller 4 Comments

A review of employment numbers and schedules suggests the airlines are up to 20% less efficient than in 2019 on a per-employee basis.

This story is about: Alaska Airlines, Allegiant, American Airlines, Delta Air Lines, earnings call, Frontier, Hawaiian Airlines, JetBlue, LCC, LCCs, Low Cost Carriers, Southwest Airlines, Spirit Airlines, ULCC, Ultra low cost carriers, United Airlines Filed Under: Airplanes and Airports

Allegiant goes Extra for legroom on board

4 May 2022 By Seth Miller 3 Comments

Allegiant Airlines' A320 departing LAX

Extra leg room is coming to Allegiant. For a price. The carrier will expand its “Allegiant Extra” offering (first trialed in 2019) significantly across the fleet.

This story is about: Allegiant, Allegiant Extra, ancillary, ancillary fees, ancillary revenue, earnings call, seating, seats Filed Under: Seats & Cabin

In search of growth: Where the Summer 2022 US market is flying

18 March 2022 By Seth Miller Leave a Comment

A view of the Charleston International Airport terminal while awaiting departure

Domestic US travel is back. And, in many ways, not at all what it once was.

This story is about: Allegiant, Avelo, Breeze Airways, routes Filed Under: Airplanes and Airports

Delta disses discount airlines, pursues premium passengers

17 January 2022 By Seth Miller 1 Comment

The new Premium Select cabin on Delta's A350

Can Delta Air Lines continue to deliver outsized revenue gains in its premium cabins? The carrier appears focused on that segment, especially in the long-haul markets, even as domestic LCC competition heats up.

This story is about: A321neo, Airbus Cabin Flex, Allegiant, Comfort Plus, Comfort+, ComfortPlus, Delta Air Lines, earnings call, Frontier, LCC, LCCs, Low Cost Carriers, premium cabin, premium economy, Premium Select, Spirit Airlines, ULCC, Ultra low cost carriers, United Airlines Filed Under: Seats & Cabin

Allegiant picks Boeing 737 MAX for fleet expansion, refresh

5 January 2022 By Seth Miller 1 Comment

Rendering of the Boeing 737 MAX -7 and -8200 in Allegiant livery

Allegiant is mixing up its fleet plans. The carrier announced an agreement to purchase 50 new Boeing 737 MAX aircraft, diversifying from its current all-Airbus A320 family operation.

This story is about: 737 MAX, 737 MAX 7, 737 MAX 8200, Allegiant, Boeing Filed Under: Airplanes and Airports

Allegiant, Viva Aerobus plan groundbreaking joint venture

1 December 2021 By Seth Miller 6 Comments

A theoretical take on the combined Allegiant/Viva Aerobus JV route map five years down the line

Allegiant sees significant potential carrying leisure travelers to Mexican resort destinations, but the cost – both real and relative to domestic expansion – is too high. Viva Aerobus wants to expand deeper into the US leisure segment, but its prior attempts mostly failed. Together, however, the two believe they can become a strong player in the transborder market, commanding a double digit share.

This story is about: Allegiant, antitrust imunity, Department of Transportation, DoT, joint venture, Mexico, Navitaire, routes, Viva Aerobus Filed Under: Airplanes and Airports, Distribution

Allegiant’s Allways Rewards launches targeting Gen Z and Millennial travelers

18 August 2021 By Seth Miller Leave a Comment

Frequent redemptions and earnings on literally everything available for sale on the website are two key components of the new Allways Rewards program from Allegiant, officially launching this week.

This story is about: Allegiant, Allways Rewards, frequent flier, frequent flyer, loyalty, points, revenue-based, revenue-based earning Filed Under: Loyalty

Allegiant revamps loyalty with Allways Rewards

8 August 2021 By Seth Miller 2 Comments

Allegiant Airlines' A320 departing LAX

A new loyalty program is coming soon for Allegiant Airlines. The ultra low cost carrier wants to enhance and expand its appeal to repeat customers, while also delivering a simple and relatable offering, dubbed “Allways Rewards.”

This story is about: Allegiant, Allways Rewards, co-brand, cobrand, credit card, credit cards, earnings call, frequent flier, frequent flyer, loyalty, points, revenue-based earning Filed Under: Loyalty

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