A major airline commits to blockchain as a distribution avenue. That’s the story being spun about Air Canada’s deal with Winding Tree. And, to some extent it is accurate. But one key point remains relatively muted in the reporting: Air Canada really is not doing anything with blockchain.
Informed passengers truly can affect the airline industry. Today’s example comes at American Airlines, where carry-on bags will soon be included in the carrier’s Basic Economy fares, owing to a better educated consumer and websites that help them suss out the difference.
Peace is possible between the airlines and GDS platforms! Air France/KLM and Amedeus agreed to waive distribution fees in some cases, benefiting passengers in the near term. But it is the longer term plans around NDC content distribution that hold real potential for an improved passenger experience.