Allegiant typically operates any given route only on limited days of the week. For travelers looking to book a longer or shorter trip, the company loses out on that potential ticket sale. And, more importantly to the business model, it loses out on the associated hotel, rental car, and other ancillary bookings.
Gulf Air picks Routehappy Rich Content from ATPCO for digital merchandising
The deals keep rolling in for ATPCO as it secures another customer for its Routehappy Rich Content offering. Bahrain’s Gulf Air signed a five year contract to include the content on the GulfAir.com website as part of the company’s efforts to modernize and enhance its flight shopping display.
Kayak picks ATPCO’s Routehappy Rich Content to enrich flight details
Chalk up another win for ATPCO and the Routehappy rich content it distributes. Kayak signed a deal last week to bring the details into its metasearch engine, helping passengers to better understand what they are purchasing, beyond just a seat from point A to point B.
Delta’s upgrade efforts continues to spread
Delta Air Lines is selling more upgrades than ever, which is both good news and bad news for the SkyMiles loyalty program. But probably more good than bad.
Solving the Codeshare Conundrum: Travelport, Routehappy, alliances weigh in
Codeshare flights: Great for airlines and confusing for passengers. Multiple groups across the industry are looking to clear up that confusion, exposing better data to travelers and smoothing the marketing message.
Air Canada’s blockchain play: Less than meets the eye
A major airline commits to blockchain as a distribution avenue. That’s the story being spun about Air Canada’s deal with Winding Tree. And, to some extent it is accurate. But one key point remains relatively muted in the reporting: Air Canada really is not doing anything with blockchain.
Carry-on bags are back: American Airlines Basic Economy gets a little less basic
Informed passengers truly can affect the airline industry. Today’s example comes at American Airlines, where carry-on bags will soon be included in the carrier’s Basic Economy fares, owing to a better educated consumer and websites that help them suss out the difference.
Finding détente in the airline-GDS cost battle: Air France/KLM and Amadeus make peace, progress
Peace is possible between the airlines and GDS platforms! Air France/KLM and Amedeus agreed to waive distribution fees in some cases, benefiting passengers in the near term. But it is the longer term plans around NDC content distribution that hold real potential for an improved passenger experience.