Forget about the punitive selling proposition of a Basic Economy fare. Long-haul LCC startup ZIPAIR is ready to sell a Basic Business Class seat.
ancillary revenue
Bluebox, dnata partner for in-flight retail push
Bluebox Aviation hopes to further its reach into the ancillary sales market of the South Pacific with a new partnership. The company announced it will work with catering and logistics giant dnata to develop and sell solutions powered by the Bluebox WOW streaming IFE solution in the region. The companies will support each other in product customization and processes for delivering joint solutions to customers.
Eastern Airlines nears completion of AirFi streaming IFE deployment
Eastern Airlines passengers will soon have inflight entertainment available across the carrier’s entire fleet thanks to AirFi. The wireless IFE system began deployment over the summer and will soon be fully fitted on all eight 767s Eastern operates.
Luthansa, Austrian launch SKYdeals "shoppertainment" platform
The future of in-flight shopping is digital. And it will consume passengers’ attention throughout a flight. This is the hope of marketers everywhere and the underlying concept driving the launch of SKYdeals, the new in-flight “shoppertainment” platform now flying on Lufthansa and Austrian Airlines.
United drops change fees. Forever.
United Airlines is ready to change. Or, perhaps more accurately, the company is ready for passengers to change their plans more often. In a major policy shift the carrier will no longer charge travelers a fee to change their booking on most domestic tickets. And, unlike the temporary waiver of this fee in place over recent months, this change is set to last forever.
Connections and Connectivity: The Weekly Wrap
This week we’re talking about a big new partnership connecting passengers JetBlue and American Airlines, as well as how Middle East Airlines will be getting connected with Panasonic Avionics.
Better, cheaper inflight wifi rates launch on Air Europa
Air Europa is leaving megabyte packages behind, switching to full-flight pricing for inflight wifi connectivity as it resumes services this week.
Retail inMotion, Bluebox team up for touch-free inflight sales
Reducing contact between crew and customers is good for safety but bad for inflight ancillary revenue sales. A new partnership between Retail inMotion and Bluebox hopes to bridge that gap.
Norwegian set to restart European services from 1 July
Norwegian is the latest airline to announce plans to put its planes back in the skies over Europe. The carrier will add several routes from its hubs in Stockholm, Oslo and Copenhagen as it seeks to meet growing passenger demand.
Slivers of normalcy: Air New Zealand lounges reopening
Demand for air travel is up significantly in New Zealand, though still massively below 2019 levels. And now some passengers will have a slightly more comfortable travel experience as the carrier’s airport lounge network begins to reopen.