A big part of Spirit Airlines’ plan for exiting bankruptcy this summer: Betting on premium to drive its future revenues. But, also, the carrier is still not entirely sure what that premium looks like.
FreeSpirit
Spirit has a plan for profitability; it just needs a little time
Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
Frontier, Spirit announce plans to merge
Frontier Airlines and Sprit Airlines intend to merge, creating a new 5th largest airline in the US.
Spirit Airlines new Free Spirit loyalty program now live
The new Free Spirit program is now live. And with it comes some change in the company’s approach to airline loyalty.
The Weekly Wrap: GX+ North America and Spirit’s New Loyalty Program
In this edition of The Weekly Wrap we’re chatting with Philip Balaam, president of Inmarsat Aviation, about the company’s tie-up with Hughes to create a new in-flight connectivity solution, GX+ North America. Plus FreeSpirit, OpenIFC, and showers in the sky.
A brand new FreeSpirit loyalty program launches
It is time for the Spirit Airlines loyalty program to grow up. And the new version launching today appears to be far more rewarding, or at least it holds that potential.