Fifteen years ago Delta Air Lines sold just 6% of its domestic first class seats. Today that number is 75%, and the carrier has plans to keep the paid share high, while still keeping the loyalty program relevant.
Glen Hauenstein
Delta pushes product segmentation, punts on Basic Business for now
Market segmentation is all the rage at airlines these days, but can it go too far? How many different versions of an economy class ticket does Delta Air Lines really need?
Delta’s AI Play: Higher Fares on the Horizon
As airlines continue to explore the options available to them in the AI world Delta Air Lines believes it has found a competitive advantage – allowing it to charge more for seats on board – thanks to the technology.