Following the recent revamp of the British Airways Executive Club elite status program the carrier’s competitors – including Lufthansa and easyJet – are working to capture customers.
Miles and More
Miles & More revamps status program
The new Miles & More loyalty program promises an easier and more transparent approach to earning elite status. And maybe, mostly, gets close to that goal.
Air Canada brings free messaging online, expands live TV coverage
Air Canada plans a big boost to its WiFi offerings on board, including a free messaging for travelers. Live television access on board is also expanding.
Behind the Miles&Cash numbers at Miles and More
Cash & Points awards make loyalty program members happier and more engaged. That’s the theory and it usually seems to hold true. But some stats from the year old Miles and More version of such raise an interesting question about member retention.
Revenue-based loyalty? Ja! Miles and More is next
It is not always wise to believe the claims that the shfit to evenue-based earning is to help simplify loyalty programs. The Miles and More changes announced this week are a great example of complicating a system rather than simplifying it.