Cost-cutting at Norwegian kicked in to high gear this month. The carrier is trimming expenses in several areas as it seeks to shore up its books. The cuts affect passengers and crew alike, demonstrating just how critical and broad the efforts are. The carrier hopes that the moves will improve profitability and reduce the cost […]
Norwegian
Norwegian launches free wifi across the Atlantic
Free wifi will soon join low fares on Norwegian’s transatlantic flights. The carrier’s installation of inflight connectivity on its 787 Dreamliner and 737 MAX fleet is underway, some 27 months after the deal was first announced.
PaxEx Premium: Connectivity challenges in Brazil
Uncertainty around the future of Avianca Brasil is growing as the company faces financial turmoil. Citing an inability to strike a "friendly agreement" for renegotiating aircraft leases the carrier sought protection under Brazilian bankruptcy laws this week. The move comes on the heels of lessors seeking the return of 11 aircraft for non-payment. The potential loss of aircraft is bad for the company and for its passengers, of course. It could also see a long-stalled inflight connectivity deployment finally terminated.
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Growing against flat rate contracts: Global Eagle’s plan
Growth is all but assured in the inflight connectivity market. Global Eagle is among the operators seeking the upside potential in its its revenue base and margins. But the company takes a slightly different approach to generating service revenue compared to others.
Content is part of the plan. Premium services are part of the plan. Convergence of the entire passenger experience matters greatly. And Chief Commercial Officer Per Norén is confident that the approach can save the company money on the bandwidth side, deliver a better and more profitable offering for airlines and give passengers the content they really want.
Revenue per aircraft is flat right now, but the Norén has big ideas on how to change that. Everyone wins, assuming it all works.
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Digging in to Norwegian’s A380 mess
Let us assume, for a moment, that airlines are ridiculous but not outright stupid. That might be a stretch, but presumably they go in to any particular course of action with something resembling a plan. Which makes Norwegian’s use of the Hi Fly A380 this week incredibly baffling.
The first Hi Fly A380 lease customer is not who we expected
Reports out of Denmark this afternoon have a special addition to the Hi Fly A380 wet lease charter schedule. The first flight will operate on Wednesday for an unlikely customer. Thomas Cook Scandinavia reportedly chartered the aircraft for a one-off service from Copenhagen to Larnaca, Cyprus.
Norwegian comes to Canada, eh!
Norwegian Airlines is once again launching its winter service between North America and the Caribbean islands of Guadeloupe and Martinique. And this time around Canada is part of the plans. The airline will launch seasonal service from Montréal to the French Caribbean islands of Guadeloupe and Martinique in late October as it continues to seek seasonal profits in the islands.
Fiji Airways signs on as inaugural oneworld connect member
Oneworld wants to grow its route network and it is willing to take on smaller airlines to deliver on that plan. Fiji Airways is the inaugural member in the new “oneworld connect” program allows limited alliance membership and limited benefits for passengers. But locking up the new connect member airlines is a smart move for the group.
Streaming to the Electronic Flight Bag: Norwegian, Astronics push forward with webFB
Processing more aircraft performance data faster means cost savings for airlines and a better ride for passengers. Norwegian and Astronics teamed up to deliver content to pilots’ tablets through a streaming solution that improves data processing both in real-time and over the long term. It also demonstrates a potential weakness in long-bandied plans for broader use of inflight wifi connectivity for aircraft operations data.
Can Norwegian conquer London’s business travel market?
New planes, new inflight services and additional frequencies are all part of Norwegian’s plan to grow in London, seeking to siphon off the premium customers from British Airways, Virgin Atlantic and others. But the carrier faces an uphill battle. Can it succeed?