A big part of Spirit Airlines’ plan for exiting bankruptcy this summer: Betting on premium to drive its future revenues. But, also, the carrier is still not entirely sure what that premium looks like.
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Spirit has a plan for profitability; it just needs a little time
Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
Mediocre name, benefits as Southwest launches new fare family
The new Wanna Get Away Plus fares from Southwest Airlines (re)open a nice benefit for some travelers, though the overall offering does not appear especially compelling for most travelers.
Delta seeks subscription success with SkyMiles Select
Is it a new, lower elite tier that passengers can just buy outright, a threat to the co-branded credit card cash cow that drives so much of the airline’s profits, or just another way to get passengers to pay up for services at a margin far beyond their hard costs? Probably a bit of all three and then some.