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Spirit has a plan for profitability; it just needs a little time

1 August 2024 By Seth Miller Leave a Comment

Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?

This story is about: A320neo, A321neo, Airbus, ancillary, ancillary fees, ancillary revenue, Big Front Seat, bundling, co-brand, cobrand, credit card, credit cards, earnings call, elite status, engines, first class, FreeSpirit, frequent flier, frequent flyer, GTF, Matt Klein, Pratt & Whitney, priority boarding, Spirit Airlines, Ted Christie Filed Under: Airplanes and Airports, Distribution, Seats & Cabin

Big Front Seat is dead; Long live Go Big!

30 July 2024 By Seth Miller 1 Comment

The wider seat backs, joining in the middle, are a major improvement for Spirit's Big Front Seat

Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.

This story is about: ancillary, ancillary fees, ancillary revenue, Big Front Seat, bundling, co-brand, cobrand, credit card, credit cards, elite status, first class, FreeSpirit, frequent flier, frequent flyer, priority boarding, Spirit Airlines Filed Under: Airplanes and Airports, Seats & Cabin

Mediocre name, benefits as Southwest launches new fare family

24 March 2022 By Seth Miller Leave a Comment

yellow red and blue heart on the belly of a Southwest 737

The new Wanna Get Away Plus fares from Southwest Airlines (re)open a nice benefit for some travelers, though the overall offering does not appear especially compelling for most travelers.

This story is about: ancillary, ancillary fees, ancillary revenue, change fees, elite status, fares, fees, frequent flier, frequent flyer, priority boarding, Southwest Airlines Filed Under: Airplanes and Airports, Loyalty

Delta seeks subscription success with SkyMiles Select

17 October 2019 By Seth Miller 1 Comment

Is it a new, lower elite tier that passengers can just buy outright, a threat to the co-branded credit card cash cow that drives so much of the airline’s profits, or just another way to get passengers to pay up for services at a margin far beyond their hard costs? Probably a bit of all three and then some.

This story is about: Delta Air Lines, elite status, frequent flier, frequent flyer, loyalty, priority boarding, SkyMiles, SkyMiles Select, subscription Filed Under: Loyalty

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