The Business of Passenger Experience
Just how many aircraft carry inflight connectivity hardware? And which kit?? A pair of announcements this week gives greater insight into which kit is where and how the market is shifting, rapidly in some cases. Not that installation number 1000 matters more than number 999, of course. Yet somehow it does. Just a little.
Finnair joins the rapidly growing collection of European airlines offering inflight internet connectivity on its regional flights. Thanks to Viasat and Eutelsat passengers can now connect on some flights with more aircraft coming online over the coming year.
Partners are important. But Viasat is not deterred by its lack of partners when it comes to developing the global ViaSat-3 constellation of Ka-band satellite connectivity. Indeed, the wait while searching for a partner on one of the satellites may prove beneficial when it finally launches.
When senior airline executives are willing to trash their vendors in public that's usually bad news for everyone involved. Welcome to the inflight connectivity world, where airlines are almost as unhappy as the passengers struggling to stay online in the sky. Alas, only part of that frustration is grounded in reality.
As Alaska Airilnes shifts its aircraft to Gogo's 2Ku offering passengers will see increased bandwidth, hopefully driving an increase in the number online. But a change in the way the product is priced could throw a wrench in those plans.
It worked, exactly as advertised. That was the main takeaway from last week’s media demo flight of the new SAS high-speed inflight internet service on the carrier’s single-aisle fleet. The part where it is free for many passengers is great news, too.
New seats, new screens and more live television took flight one JetBlue this week. The first of the restyled A320 planes is now in service, delivering upgraded amenities. And 12 extra seats on board.
Major drama in the inflght connectivity world this afternoon as joint venture partners Eutelsat and Viasat are splitting on a major project. Eutelsat is launching KONNECT, its own massive increase in Ka-band capacity in 2021 and has new partners to work with on that deal. Oh, and it is bailing on its potential partnership for the ViaSat-3's EMEA coverage.
One antenna kit to handle connections to multiple satellite networks sounds like a great idea. Gilat now has one on offer but there’s just one problem: It is unclear that commercial demand is truly sufficient for such. Oopsie.
Icelandair is the latest carrier to join the 737 MAX family. The carrier took delivery of its first MAX8 today and will press it into service just a few weeks hence. That may hamstring the inflight connectivity experience for passengers, unfortunately.
