The beginnings of Project Sunrise and extra leg room for the Kiwis. Plus more wifi (maybe) coming in China and another loyalty top tier moves further away.
Get these stories and more in this week’s PaxEx Update.
The Business of Passenger Experience

Royal Air Maroc will bring inflight entertainment to its smallest aircraft this month. The company will trial a streaming solution from AirGo.Aero on one of its Embraer E190 planes. This also represents the first installation for AirGo, bringing another streaming IFE vendor into what is already a crowded market.

Announcements related to inflight connectivity in China are hard to process. Vendors continue to sign agreements and push out releases but forward progress in terms of getting hardware on planes remains stalled. This week Lufthansa Technik (LHT) joined the field with an announcement of an offering for airlines in China. But, like the others, it is unclear what the timeline for implementation will be or where things will go from here.

Airlines often talk about “meeting consumers where they are” to help drive sales. Digital sales channels are changing the way those interactions occur and for some carriers the pace of that change is dramatis. Ethiopian Airlines recently took a significant step on this front, opening up new digital payments options in two key markets.