Fifteen years ago Delta Air Lines sold just 6% of its domestic first class seats. Today that number is 75%, and the carrier has plans to keep the paid share high, while still keeping the loyalty program relevant.
Medallion
Delta adding Premium Select to transcon 767s
Some Delta Air Lines passengers will soon have a new cabin option for crossing the country. The carrier will add its Premium Select premium economy cabin to the New York-Los Angeles market later this year.
Delta softens the blow for Medallion, SkyClub changes
As promised by CEO Ed Bastian, Delta is adjusting the SkyMiles and SkyClub changes it announced just four weeks ago. The revised rules lower the spend requirements and boost long-term loyalty value, among other updates.
Delta’s SkyMiles shakeup hits Medallion status, SkyClub access rules
Is the updated Delta SkyMiles program actually a simplified scheme for earning status? That’s debatable. But at least the company didn’t call it enhanced this time.
Delta Air Lines extends Medallion status another year
Got Status?
For Delta Air Lines’ SkyMiles Medallion members, that status just extended another year. The carrier announced today that member status for the 2022 program year will not be lower than it was in 2021. This is the second consecutive year the carrier chose to extend status in its frequent flyer program.
Delta, United extend elite status by a year, adjust other benefits
Frequent flyers at two of the world’s largest airlines received a reprieve over the weekend. Delta Air Lines and United Airlines announced major changes to their loyalty program, extended previously earned elite status and other benefits. The moves are dramatic, affecting millions of program members. [A]s coronavirus continues to dramatically impact travel across the globe, […]
SkyMiles earn rates for LATAM flights now available
Looking to earn Delta SkyMiles on a LATAM-operated flight? The two carriers announced at the end of February that earning reciprocity would launch on 1 April 2020 but offered no other details. Now the earning chart is finally available.
Delta aims to extend loyalty with "Reclaim my Status" program
Keeping a customer engaged with a loyalty program after a major life event can be challenging. Delta SkyMiles joins the ranks of airlines with a formal program for such, launching the “Reclaim My Status” challenge offer.