Air Canada wants to buy its LCC competitor Air Transat in a half billion dollar deal. But can it get past the regulatory hurdles along the way??
Swoop
WestJet takes a $5 billion buyout from Onex
Very little in the global commercial aviation world can be adjusted successfully in three month increments. Today’s buyout news from WestJet give the carrier the opportunity to take a longer-term view of the market.
Swoop: A marketing machine that happens to fly planes
Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are airplanes and pilots and such, but CEO Steven Greenway is adamant that change come quickly. And he’s keen to dramatically upset the North American aviation market along the way.
WestJet Plus goes legit with Recaro CL4710
Euro-biz is going away on some WestJet planes. The carrier is upgrading its WestJet Plus offering to feature the Recaro CL4710 in a proper 2-2 cabin layout. This further moves the company away from its LCC roots and into a role as a global premium operator.