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Swoop

Air Canada to acquire Air Transat

16 May 2019 By Seth Miller 3 Comments

An Air Canada 787-9 departing Vancouver; image courtesy of the airline

Air Canada wants to buy its LCC competitor Air Transat in a half billion dollar deal. But can it get past the regulatory hurdles along the way??

This story is about: Air Canada, Air Transat, Bombardier, Canada, LCC, LCCs, London, merger, Swoop, TATL, transatlantic, WestJet Filed Under: Airplanes and Airports

WestJet takes a $5 billion buyout from Onex

13 May 2019 By Seth Miller Leave a Comment

Very little in the global commercial aviation world can be adjusted successfully in three month increments. Today’s buyout news from WestJet give the carrier the opportunity to take a longer-term view of the market.

This story is about: 737 MAX, 787, Air Canada, Asia, Boeing, Dreamliner, LCC, LCCs, private equity, routes, Swoop, WestJet, WestJet Plus Filed Under: Airplanes and Airports

Swoop: A marketing machine that happens to fly planes

18 September 2018 By Seth Miller Leave a Comment

Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are airplanes and pilots and such, but CEO Steven Greenway is adamant that change come quickly. And he’s keen to dramatically upset the North American aviation market along the way.

This story is about: ancillary fees, Emirates, frequent flier, frequent flyer, Hotel, Hotels, loyalty, marketing, mobile, Ryanair, Swoop, WestJet Filed Under: Airplanes and Airports, Distribution, Loyalty

WestJet Plus goes legit with Recaro CL4710

12 June 2018 By Seth Miller Leave a Comment

Euro-biz is going away on some WestJet planes. The carrier is upgrading its WestJet Plus offering to feature the Recaro CL4710 in a proper 2-2 cabin layout. This further moves the company away from its LCC roots and into a role as a global premium operator.

This story is about: 737MAX, Air Canada, business class, first class, LCC, LCCs, lie-flat beds, PaxEx, premium cabin, premium economy, Recaro, Swoop, ULCC, WestJet, WestJet Plus Filed Under: Seats & Cabin

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