Does a merger integration still count as wildly successful if it hurts revenues to the tune of 1.5% for 9ish months? Alaska Airlines’ PSS integration came off incredibly smoothly on the operations side, but the carrier missed on the loyalty side. And lots of frequent flyers got a ton of award seats as a result.
Alaska Airlines
Alaska Airlines launches hotel booking portal
Extending an airline loyalty program into hotel earn & burn is a common evolutionary step. Today’s play by Alaska Airlines follows the plan pretty well, but comes up short on delivering a solid, consistent value to program members.
Alaska Airlines teases shift in connectivity business model
As Alaska Airilnes shifts its aircraft to Gogo's 2Ku offering passengers will see increased bandwidth, hopefully driving an increase in the number online. But a change in the way the product is priced could throw a wrench in those plans.
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Alaska Airlines gets its Gogo 2Ku on
The newest delivery to Alaska Airlines entered service last week with a special addition on board. Ship N927VA, an A321neo, is now flying throughout the Alaska Airlines network with Gogo’s 2Ku inflight internet service installed. This is the first Alaska Airlines aircraft to operate with the kit.
JetBlue goes semi-private, adds codeshare with JetSuiteX
How to grow in a highly competitive west coast market while limiting risk, staying small, and maintaining the better than average inflight product a company is known for? JetBlue tapped into the JetSuiteX offering to add west coast routes starting in May.
Alaska Airlines dumps Dallas-Washington, DC/New York City routes
Alaska Airlines is pulling the plug on Virgin America’s mid-continent hub at Dallas’s Love Field; routes to NYC’s LaGuardia and Wasington, DC’s Reagan National are being slashed later this year.
Alaska Airlines goes Gogo 2Ku for inflight wifi upgrade
We’ve known an upgrade to the Alaska Airlines inflight internet service was coming. Now we know who will provide that service. Gogo’s 2Ku kit will be installed starting in early 2018.
Alaska Airlines wants better in-flight entertainment and connectivity
Many passengers will say that in-flight entertainment and internet services are important to the overall travel experience, but it is not all that common to hear an airline executive be particularly blunt about the shortcomings that carrier sees in the offerings available. Thanks to Alaska Airlines we’ve got at least one version of that view, […]
Get 15 minutes of free wifi on Alaska Airlines through August
Alaska Airlines and in-flight internet provider gogo have announced a promotion for passengers to receive 15 minutes of free connectivity in-flight on most of the carrier’s routes. The promotion is valid throughout August 2012 and covers flights on the west coast and in Alaska. The promotion covers all flights operating wholly within or between the […]
Alaska Airlines launches gogo service, free trials
Alaska Airlines joins the ranks of airlines with in-flight internet service today with their first Aircell gogo equipped aircraft taking to the skies. The service will be available initially on their Boeing 737-800 and 737-900 aircraft. The older –700 and –400 types will be equipped later this year. Similarly, coverage will be available initially for […]