The Business of Passenger Experience
Panasonic Avionics Corporation (PAC) and Inmarsat are poised to reshape the inflight connectivity world with a landmark deal. The ten year strategic collaboration project will see PAC sell Inmarsat's Ka-band GX connectivity solution while Inmarsat bundles some of PAC's data analytics and services offerings into its sales efforts. Is this the consolidation the market so desperately craves?
Work on the first Spirit Airlines aircraft to receive its Thales-supplied inflight wifi connectivity hardware is underway. Installation efforts started this week at an MRO with Thales overseeing the work.
Chalk up another split fleet for inflight connectivity. The latest intelligence in to PaxEx.Aero suggests another A350 operator will add a new vendor to its IFC roster.
Hong Kong Airlines celebrated the delivery of a new tranche of A350s this week, bringing new inflight products to the carrier. The airline’s early A350 deliveries were originally built for Azul; the current set were meant for HK Airlines all along. That means different seats, entertainment systems and inflight connectivity kit on board.
More games means more options for travelers. And the variety here is strong. Plus the company is delivering across verticals, helping on the cost side of the operation. Will Monopoly really score with travelers??
LATAM is set to retrofit more than 200 aircraft as part of a major update to its fleet. The carrier will invest $400 million to refresh the interiors on both long-haul and short-haul planes, with new seats and more Gogo 2Ku flying.
Growth is all but assured in the inflight connectivity market. Global Eagle is among the operators seeking the upside potential in its its revenue base and margins. But the company takes a slightly different approach to generating service revenue compared to others.
Content is part of the plan. Premium services are part of the plan. Convergence of the entire passenger experience matters greatly. And Chief Commercial Officer Per Norén is confident that the approach can save the company money on the bandwidth side, deliver a better and more profitable offering for airlines and give passengers the content they really want.
Revenue per aircraft is flat right now, but the Norén has big ideas on how to change that. Everyone wins, assuming it all works.
More than a year after committing to the platform SpiceJet rolled out its inflight entertainment offering today. The BYOD streaming solution, branded SpicEngage, offers, video content, games, reading options and more. Passengers access the system using their own mobile devices. The system, based on Lufthansa Systems’ BoardConnect platform is available fleet-wide, covering both 737 and Q400 aircraft.
Panasonic Avionics has a new marketing boss with a strong background in cloud services and AI systems. It will be interesting to follow the company’s shift in focus as the leadership team continues its rebuild after the bribery scandal, especially as IFE/C or airline-related experience appears an optional qualification.
Just how many aircraft carry inflight connectivity hardware? And which kit?? A pair of announcements this week gives greater insight into which kit is where and how the market is shifting, rapidly in some cases. Not that installation number 1000 matters more than number 999, of course. Yet somehow it does. Just a little.
