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marketing

PLAY taps MOST for inflight retail upgrade

12 December 2022 By Seth Miller Leave a Comment

Cabin crew from PLAY show off the new inflight retail hardware solution, powered by MOST

Inflight sales are getting a boost at PLAY. The Icelandic low-cost carrier selected MOST, makers of technology for a world on the move, to upgrade its onboard retailing and payment solutions experience.

This story is about: ancillary, ancillary revenue, Georg Haraldsson, Jan Blanchard, marketing, merchandising, MOST, payments, PLAY, retail Filed Under: Seats & Cabin

MOST launches new mobile retailing platform

22 September 2022 By Seth Miller 1 Comment

MOST, a new provider of intuitive and customized retail and payment solutions, is looking to shake up the mobility sector. The company launched a suite of payment solutions that support retail platforms, helping businesses capture more revenue in an increasingly cashless economy, including airline cabins.

This story is about: ancillary, ancillary revenue, Jan Blanchard, John Vaughn, marketing, merchandising, MOST, payments, retail Filed Under: Seats & Cabin

Allegiant ditches advertising, improves conversions

29 October 2020 By Seth Miller 1 Comment

Allegiant Airlines' A320 departing LAX

As part of its cost-cutting efforts discount carrier Allegiant slashed its marketing budget in recent months. But conversion rates are up, and the company decided to make some of the cuts permanent as it thinks it found a better way to sell seats.

This story is about: advertising, Allegiant, COVID-19, earnings call, marketing Filed Under: Airplanes and Airports

Fighting for the middle: A pandemic seating shift

11 May 2020 By Seth Miller 2 Comments

Sitting in the middle seat on the Molon Labe S1 Staggered Seat. Plenty of width to be had.

Forget the fight over who gets the arm rests; middle seats on planes are now generating real fights over if they should be occupied at all. And airlines are fueling the flames with misleading marketing messaging.

This story is about: Aer Lingus, Air New Zealand, American Airlines, COVID-19, Delta Air Lines, distribution, economy class, Farelogix, IATA, JetBlue, marketing, middle seat, seating, seats, Southwest Airlines, United Airlines Filed Under: Distribution, Seats & Cabin

Swoop: A marketing machine that happens to fly planes

18 September 2018 By Seth Miller Leave a Comment

Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are airplanes and pilots and such, but CEO Steven Greenway is adamant that change come quickly. And he’s keen to dramatically upset the North American aviation market along the way.

This story is about: ancillary fees, Emirates, frequent flier, frequent flyer, Hotel, Hotels, loyalty, marketing, mobile, Ryanair, Swoop, WestJet Filed Under: Airplanes and Airports, Distribution, Loyalty

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