Call it another sign that travel habits shifted over the past couple years. Southwest Airlines has run, in quick succession, a pair of promotions seeking to boost its Rapid Rewards loyalty program with elite status for 2023 now easier to come by. The moves come despite a general return of travel and strong revenue numbers in recent months.
Nearly half way to elite status with just one flight? That’s what United Airlines is offering to members of its MileagePlus program with the new Pick Your Path promotion. And it might not be the best choice for every member.
Typically reserved for its most frequent flyers, Southwest Airlines is now using its Companion Pass program in an effort to drive bookings in the near term. The carrier launched a promotion this week where a single trip in the next 60 days can earn the pass for the first two months of 2021. This is, by far, the biggest promotion the company has run with the Companion Pass.
Air Canada is ready to start pulling more passengers out of their homes and back to the skies. The carrier announced a half-price sale for its Aeroplan loyalty program members today to help drive those bookings. The sale is a cap stone to a strong earnings promotion effort the company ran in recent weeks.
Personalization and gamification. If you’re running a loyalty program these are key considerations that drive member engagement and incremental revenue generation. It is hard to judge the results from the outside looking in, but United Airlines opened up recently, sharing the success of its MilePlay promotions.
United Airlines introduced a new marketing campaign this week, tied in to the launch of Spider-Man™: Far From Home. The deal includes an updated safety video and Polaris amenity kit for business class passengers. United is also launching an opportunity for its MileagePlus members to bid miles to attend premier parties for the movie around the country in advance of its widespread release on July 2, 2019.
Want free wifi on your next trip to Japan? ANA’s new promo just might have you covered.