What does it take to claim a “Shuttle” service between two airports? Is it hourly service throughout the day? Is it more flexible fees and policies? Is it improved catering on board? For United Airlines and the new “shuttle-like” service between Newark and Washington’s Reagan National Airport (DCA) the answer might surprise you.
Personalization and gamification. If you’re running a loyalty program these are key considerations that drive member engagement and incremental revenue generation. It is hard to judge the results from the outside looking in, but United Airlines opened up recently, sharing the success of its MilePlay promotions.
With the United Express ERJ-145 slated for a full interiors refresh starting in early 2020 is now time for entertainment and wifi to also take flight on the company’s smallest jets? It seems likely, even if that bit was not supposed to be public just yet.
Removing nearly 30% of the seats from an aircraft is guaranteed to make the remaining product a more comfortable experience. Still, until United Airlines opened up its new CRJ550 to passengers over the weekend it was not clear just how much better the on board passenger experience would be. This plane is a big win, and not just for first class passengers.