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Rapid Rewards

Southwest Wi-Fi Goes Free

4 September 2025 By Seth Miller Leave a Comment

radome atop a Southwest plane

Southwest Airlines is switching to free Wi-Fi on board from 24 October 2025.

This story is about: Anuvu, frequent flier, frequent flyer, IFC, IFEC, in flight, in-flight connectivity, in-flight internet, in-flight wifi, inflight connectivity, Rapid Rewards, Southwest Airlines, ViaSat, wifi Filed Under: IFEC, Loyalty

Southwest Kills Bags Fly Free

11 March 2025 By Seth Miller 1 Comment

A Southwest Airlines 737 MAX 8

Southwest Airlines continues to align with the rest of the industry, adding checked bag fees for most passengers starting this summer.

This story is about: ancillary fees, basic economy, Chase, checked baggage, co-brand, cobrand, credit card, credit cards, elite status, fees, frequent flier, frequent flyer, Rapid Rewards, Southwest Airlines Filed Under: Loyalty

Southwest gets aggressive with Rapid Rewards status promotion

4 September 2024 By Seth Miller Leave a Comment

yellow red and blue heart on the belly of a Southwest 737

Southwest is pushing hard to boost its bookings in the next few months, with a major Rapid Rewards promotion across multiple pathways, including flights, credit card spend, and other partners.

This story is about: co-brand, cobrand, credit card, credit cards, elite status, frequent flier, frequent flyer, promotions, Rapid Rewards, Southwest Airlines Filed Under: Loyalty

Southwest to assign seats, add extra legroom

25 July 2024 By Seth Miller 1 Comment

The Southwest Heart features on the adjustable headrest coming to Southwest Airlines' new planes, beginning in 2025.

After more than 50 years Southwest Airlines is adding assigned seating to its cabins. The carrier will also differentiate seating, with an extra legroom option on board.

This story is about: ancillary, ancillary fees, ancillary revenue, Bob Jordan, Brian Tierney, elite status, loyalty, Rapid Rewards, Recaro, redeye, seating, seats, Southwest Airlines Filed Under: Seats & Cabin

Southwest bucks the trend, eases elite status earning in Rapid Rewards

16 October 2023 By Seth Miller Leave a Comment

A Southwest Airlines 737 MAX 8

It is easy to read too much into small changes in airline loyalty programs. But this week’s announcement from Southwest Airlines – lowering the qualification requirements for some elite status tiers – could signal a significant shift for the carrier’s approach to frequent fliers.

This story is about: Chase, co-brand, cobrand, credit card, credit cards, elite status, frequent flier, frequent flyer, Rapid Rewards, Southwest Airlines Filed Under: Loyalty

Rapid Rewards targets elites with A-List bonus activity

21 September 2022 By Seth Miller 1 Comment

Call it another sign that travel habits shifted over the past couple years. Southwest Airlines has run, in quick succession, a pair of promotions seeking to boost its Rapid Rewards loyalty program with elite status for 2023 now easier to come by. The moves come despite a general return of travel and strong revenue numbers in recent months.

This story is about: elite status, promotions, Rapid Rewards, Southwest Airlines Filed Under: Loyalty

Southwest Rapid Rewards doubles tier points through November

3 September 2021 By Seth Miller Leave a Comment

Southwest Airlines joins the list of airlines admitting that its frequent flyer ranks thinned faster than hoped. As the year draws to a close and the company scales back its flight schedule (citing operational challenges, but demand is also dropping), it will also offer double elite credit in the Rapid Rewards loyalty program in hopes of attracting a few extra trips from its customers.

This story is about: elite status, frequent flier, frequent flyer, Rapid Rewards, Southwest Airlines Filed Under: Loyalty

Elite status – including Companion Pass – easier in 2021 for Southwest Rapid Rewards members

15 January 2021 By Seth Miller Leave a Comment

yellow red and blue heart on the belly of a Southwest 737

Gaining elite status in the Southwest Airlines Rapid Rewards program will be a little easier in 2021. The company announced a boost for all members and adjustments to some partner qualifying activities.

This story is about: co-brand, cobrand, credit card, credit cards, elite status, Rapid Rewards, Southwest Airlines Filed Under: Loyalty

Shifting the spread on loyalty earn and burn

3 November 2020 By Seth Miller 3 Comments

We know that overall passenger numbers are, for very good reason, down massively. But airlines have relied on their loyalty programs to provide a significant, and perhaps more importantly steady, stream of revenue for the operations. So, as the airlines use those programs to collateralize billions of dollars in new financing, it is worth considering if that revenue flow is as reliable as airlines (and debt holders) hope it can be.

This story is about: AAdvantage, American Airlines, Delta Air Lines, frequent flier, frequent flyer, loyalty, MileagePlus, points, Rapid Rewards, SkyMiles, Southwest Airlines, United Airlines Filed Under: Loyalty

JetBlue offers free TrueBlue Mosaic status, plus a year extension

14 May 2020 By Seth Miller 3 Comments

JetBlue Mosaic bag tag

JetBlue waited longer than most to announce plans for its TrueBlue loyalty program in the wake of the coronavirus groundings. But it appears the carrier used that time wisely. With its announcement today JetBlue draws on similar actions from many other carriers but pulls them together in a package that might deliver outsized value to its members.

This story is about: AAdvantage, Air Canada, Altitude, American Airlines, co-brand, cobrand, COVID-19, credit card, credit cards, elite status, frequent flier, frequent flyer, JetBlue, loyalty, Mosaic, Rapid Rewards, Southwest Airlines, TrueBlue Filed Under: Loyalty

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