Southwest Airlines is switching to free Wi-Fi on board from 24 October 2025.
Rapid Rewards
Southwest Kills Bags Fly Free
Southwest Airlines continues to align with the rest of the industry, adding checked bag fees for most passengers starting this summer.
Southwest gets aggressive with Rapid Rewards status promotion
Southwest is pushing hard to boost its bookings in the next few months, with a major Rapid Rewards promotion across multiple pathways, including flights, credit card spend, and other partners.
Southwest to assign seats, add extra legroom
After more than 50 years Southwest Airlines is adding assigned seating to its cabins. The carrier will also differentiate seating, with an extra legroom option on board.
Southwest bucks the trend, eases elite status earning in Rapid Rewards
It is easy to read too much into small changes in airline loyalty programs. But this week’s announcement from Southwest Airlines – lowering the qualification requirements for some elite status tiers – could signal a significant shift for the carrier’s approach to frequent fliers.
Rapid Rewards targets elites with A-List bonus activity
Call it another sign that travel habits shifted over the past couple years. Southwest Airlines has run, in quick succession, a pair of promotions seeking to boost its Rapid Rewards loyalty program with elite status for 2023 now easier to come by. The moves come despite a general return of travel and strong revenue numbers in recent months.
Southwest Rapid Rewards doubles tier points through November
Southwest Airlines joins the list of airlines admitting that its frequent flyer ranks thinned faster than hoped. As the year draws to a close and the company scales back its flight schedule (citing operational challenges, but demand is also dropping), it will also offer double elite credit in the Rapid Rewards loyalty program in hopes of attracting a few extra trips from its customers.
Elite status – including Companion Pass – easier in 2021 for Southwest Rapid Rewards members
Gaining elite status in the Southwest Airlines Rapid Rewards program will be a little easier in 2021. The company announced a boost for all members and adjustments to some partner qualifying activities.
Shifting the spread on loyalty earn and burn
We know that overall passenger numbers are, for very good reason, down massively. But airlines have relied on their loyalty programs to provide a significant, and perhaps more importantly steady, stream of revenue for the operations. So, as the airlines use those programs to collateralize billions of dollars in new financing, it is worth considering if that revenue flow is as reliable as airlines (and debt holders) hope it can be.
JetBlue offers free TrueBlue Mosaic status, plus a year extension
JetBlue waited longer than most to announce plans for its TrueBlue loyalty program in the wake of the coronavirus groundings. But it appears the carrier used that time wisely. With its announcement today JetBlue draws on similar actions from many other carriers but pulls them together in a package that might deliver outsized value to its members.