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Southwest Airlines

More (paid) legroom, bags still fly free: Southwest details transformation program

26 September 2024 By Seth Miller 1 Comment

A Southwest Airlines 737 MAX 8

Bags will continue to fly free on Southwest Airlines, even as the company moves to offer a paid extra legroom option on board its planes from 2026.

This story is about: 737 MAX, 737 MAX 7, 737 MAX 8, ancillary, ancillary fees, ancillary revenue, Boeing, elite status, frequent flier, frequent flyer, Icelandair, redeye, seating, seats, Southwest Airlines Filed Under: Airplanes and Airports, Loyalty, Seats & Cabin

Southwest shifts with Hawaii redeyes, Atlanta cuts

25 September 2024 By Seth Miller Leave a Comment

yellow red and blue heart on the belly of a Southwest 737

Southwest Airlines’ long-expected redeye service from Hawaii is set to fly. The carrier will launch five routes from the islands to the mainland beginning on 8 April 2025.

This story is about: ATL, Atlanta, BNA, HNL, Honolulu, KOA, Kona, LAS, Las Vegas, Maui, Nashville, OGG, Phoenix, PHX, routes, Southwest Airlines Filed Under: Airplanes and Airports

Southwest gets aggressive with Rapid Rewards status promotion

4 September 2024 By Seth Miller Leave a Comment

yellow red and blue heart on the belly of a Southwest 737

Southwest is pushing hard to boost its bookings in the next few months, with a major Rapid Rewards promotion across multiple pathways, including flights, credit card spend, and other partners.

This story is about: co-brand, cobrand, credit card, credit cards, elite status, frequent flier, frequent flyer, promotions, Rapid Rewards, Southwest Airlines Filed Under: Loyalty

Southwest to assign seats, add extra legroom

25 July 2024 By Seth Miller 1 Comment

The Southwest Heart features on the adjustable headrest coming to Southwest Airlines' new planes, beginning in 2025.

After more than 50 years Southwest Airlines is adding assigned seating to its cabins. The carrier will also differentiate seating, with an extra legroom option on board.

This story is about: ancillary, ancillary fees, ancillary revenue, Bob Jordan, Brian Tierney, elite status, loyalty, Rapid Rewards, Recaro, redeye, seating, seats, Southwest Airlines Filed Under: Seats & Cabin

Archer, Southwest tie up for (maybe eventual) eVTOL connections

15 July 2024 By Seth Miller Leave a Comment

A potential partnership with Southwest Airlines is the latest in a series of major moves for Archer Aviation’s plans towards operating in California.

This story is about: Archer Aviation, California, eVTOL, OAK, Oakland, San Francisco, SFO, Southwest Airlines, United Airlines Filed Under: Airplanes and Airports

Southwest shows off customizations for new Recaro seats

3 June 2024 By Seth Miller Leave a Comment

The armrest and headrest on Southwest's new seats are not Recaro standard; the carrier chose them for increased passenger comfort

Southwest’s new seats will include a few custom options, beyond the base offering from Recaro.

This story is about: Aircraft Interiors Expo, AIX, AIX24, BL3710, Brian Tierney, economy class, R2, Recaro, seating, seats, Southwest Airlines, Tangerine Filed Under: Seats & Cabin

Apple Vision Pro: A new generation of inflight entertainment (with some safety concerns)

27 February 2024 By Seth Miller Leave a Comment

The Apple Vision Pro headset will be a part of the passenger experience going forward, but is it a safe option gate-to-gate? (Image via Apple)

Apple Vision Pro will, of course, be part of the future airline passenger experience. But will passengers be fully immersed from take off to touch down? And how does it impact safety on board?

This story is about: Apple, Apple Vision Pro, AR, Augmented Reality, FAA, Federal Aviation Administration, Hawaiian Airlines, IFE, IFEC, in-flight entertainment, inflight entertainment, Lufthansa, regulations, Southwest Airlines, Streaming IFE, virtual reality, VR, Wireless IFE Filed Under: IFEC

Evolving inflight connectivity: Viasat takes on the art of passenger engagement

7 February 2024 By Seth Miller Leave a Comment

Viasat turned in another quarter of revenue growth, driven by mobility. Further growth will depend, among other things, on helping airlines better deliver the services to passengers.

This story is about: advertising, ancillary revenue, earnings call, Emirates, I-6, IFC, IFEC, in flight, in-flight connectivity, in-flight internet, in-flight wifi, inflight connectivity, inflight wifi, Inmarsat, Inmarsat Global, Ka, Ka-band, L-band, Satellite, Southwest Airlines, United Airlines, ViaSat, ViaSat-3 Filed Under: IFEC, PremCat

Southwest shifts seating supplier in interiors revamp

2 February 2024 By Seth Miller 3 Comments

PED holders and USB power are key features of the new Recaro seats to be installed on Southwest Airlines' 737 MAX planes from 2025

Southwest Airlines will fly with new seats from 2025, part of an aircraft interiors update for the company.

This story is about: Astronics, BL3710, Collins Aerospace, economy class, in-seat power, Mark Hiller, Recaro, seating, seats, Southwest Airlines, Tony Roach, USB, USB-C Filed Under: Seats & Cabin

Southwest sees record Q3 revenues, short-term slowdown ahead

26 October 2023 By Seth Miller Leave a Comment

A Southwest Airlines 737 MAX 8

Southwest Airlines reported record revenues in Q3 and delivered a $193 million profit. But the carrier says its fleet and network are still off-balance, with its 2024 growth outlook now reduced.

This story is about: 737 MAX, 737 MAX 7, 737 MAX 8, Boeing, earnings call, routes, Southwest Airlines Filed Under: Airplanes and Airports

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