Welcome to the PaxEx Update for 5 July 2019, bringing you biggest headlines on what’s changed for passenger experience in the past week.
JetBlue will trial a new benefit for its TrueBlue Mosaic members this summer. Mosaic passengers on flights delayed two hours or more will receive a meal voucher at the airport to help ease the pain of the wait. Crew members were informed of the new program in an internal message this week.
Lufthansa owes the US government $25,000. The penalty is being assessed after the carrier accidentally collected nearly $125,000 from US-based passengers in “taxes” that were not applicable on “non-revenue international tickets” (i.e. frequent flier rewards).
Chalk up another partner for the Star Alliance program as Thai Smile signs on. Can this move help push other Star LCC affiliates into the fold?
A year ago Star Alliance CEO Jeffrey Goh told passengers to “keep their eyes peeled” for a new Star Alliance top elite tier. In an update at the IATA Annual General Meeting in Seoul this weekend Goh indicated that no such development is expected soon.
United Airlines introduced a new marketing campaign this week, tied in to the launch of Spider-Man™: Far From Home. The deal includes an updated safety video and Polaris amenity kit for business class passengers. United is also launching an opportunity for its MileagePlus members to bid miles to attend premier parties for the movie around the country in advance of its widespread release on July 2, 2019.
Keeping a customer engaged with a loyalty program after a major life event can be challenging. Delta SkyMiles joins the ranks of airlines with a formal program for such, launching the “Reclaim My Status” challenge offer.
Maybe it is temporary, as the airline claims. More likely it is a permanent situation. Without money or a coherent plan for recovery one thing is clear: Jet Airways is no longer an operating carrier.
A new era is here for loyalty programs as blockchain-based partner integration comes to life. The fact that the implementation between Emirates Skywards and Careem doesn’t really need to be a blockchain solution is a big part of what makes this so special.
Should you buy miles at 2 cents each on a recurring basis? Probably not, but the Flight Cents program from AAdvantage and Barclays will almost certainly do brisk business.