United Airlines introduced a new marketing campaign this week, tied in to the launch of Spider-Man™: Far From Home. The deal includes an updated safety video and Polaris amenity kit for business class passengers. United is also launching an opportunity for its MileagePlus members to bid miles to attend premier parties for the movie around the country in advance of its widespread release on July 2, 2019.
Keeping a customer engaged with a loyalty program after a major life event can be challenging. Delta SkyMiles joins the ranks of airlines with a formal program for such, launching the “Reclaim My Status” challenge offer.
Maybe it is temporary, as the airline claims. More likely it is a permanent situation. Without money or a coherent plan for recovery one thing is clear: Jet Airways is no longer an operating carrier.
A new era is here for loyalty programs as blockchain-based partner integration comes to life. The fact that the implementation between Emirates Skywards and Careem doesn’t really need to be a blockchain solution is a big part of what makes this so special.
Should you buy miles at 2 cents each on a recurring basis? Probably not, but the Flight Cents program from AAdvantage and Barclays will almost certainly do brisk business.
Ride-hailing app Lyft intends to launch a new loyalty program in December 2018. Lyft Rewards will deliver benefits like ride upgrades or discounts. Probably. The announcement is spectacularly vague about how the scheme will work and even when customers can expect to participate.
As Alitalia trudges along, seeking the right mix of investors to keep its airline operations afloat, another portion of the business may prove a more interesting attraction. The Milemiglia loyalty program operates at arm’s length from the core airline business and it could be headed for an abrupt change of course.
Sun Country’s pivot to a ULCC continues unabated. More than a year after the carrier announced plans for a new approach to the market the changes continue. Up next: further cabin reconfiguration and a revamp of the loyalty and co-brand credit card strategy that seem unlikely to make many customers happy.
“Tokenized cryptorewards” and other buzzwords flew around the room at Loyalty Live in Chicago last week. Fortunately the hype was (eventually) countered by a bit of loyalty program reality. Blockchain will not save or even truly transform loyalty programs. But it has a role and we were fortunate to discuss that for 20 minutes on stage.
Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are airplanes and pilots and such, but CEO Steven Greenway is adamant that change come quickly. And he’s keen to dramatically upset the North American aviation market along the way.