JetBlue spent the past several years teasing the idea of transatlantic flying. The company believes its Mint business class service could clean up in a market that sees high fares and relatively limited competition. Alas, it remains a dream in many ways. The market was reminded this morning at an investor briefing that such a “distraction” is not welcome at this time.
Seats & Cabin
Sick and tired of tiny airplane toilets? The news out of Aircraft Interiors Expo this week in Boston (collocated with APEX EXPO) probably won’t improve that feeling. Diehl Aerospace showed off its 31″ lavatory for the A320 family of aircraft, soon to be retrofit on American Airlines airplanes.
Aer Lingus is poised to launch a new livery and uniforms in Q1 2019 as part of a brand update. The new look will launch on the company’s A321neo fleet and come with improvements to the economy class product – free drinks and wifi – as well. CEO Stephen Kavanagh revealed these changes at APEX EXPO this morning as part of the carrier’s goal to continue its growth across the Transatlantic as the leading “value carrier” in the market.
The annual APEX EXPO is less than 24 hours away and anticipation for this year’s event is high. Many suppliers are promising big new throughout the week. In the inflight connectivity world it remains to be seen if anything will top the Panasonic Avionics/Inmarsat announcement from last week. Of course new order announcements are anticipated and will likely be big news. But what additional news will develop during the week?
Looking for a very different seat on board? Head to China, where one airline is finally set to fly with the Molon Labe Staggered Seat design that promises up to 5″ extra width for the middle seat passenger. And if could be flying in the Americas in the not too distant future, too.
Hong Kong Airlines celebrated the delivery of a new tranche of A350s this week, bringing new inflight products to the carrier. The airline’s early A350 deliveries were originally built for Azul; the current set were meant for HK Airlines all along. That means different seats, entertainment systems and inflight connectivity kit on board.
Icelandair faces a significant revenue shortfall in 2018 owing to growing competition and mistakes in growing its route network. The parent company of the airline also needs to find a new CEO. Björgólfur Jóhannsson took full responsibility for the missed numbers and tendered his resignation to the Icelandair Group Board of Directors.
LATAM is set to retrofit more than 200 aircraft as part of a major update to its fleet. The carrier will invest $400 million to refresh the interiors on both long-haul and short-haul planes, with new seats and more Gogo 2Ku flying.
Bigger is not always better. In the case of orders at Farnborough 2018 smaller airlines and orders are more likely to upset the industry (in a mostly good way). Embraer is party to one such order, with huge potential, even if it is not for 200 aircraft.
Passengers won’t pay for more space on planes. This is the commonly accepted mantra and driving logic behind the ongoing “densification” efforts to squeeze more seats onto planes. And, for the most part, that’s proven true. A growing subset of travelers are, however, willing to pay more. Delta Air Lines’ Premium Select will expand across the widebody fleet to capture even more of that revenue.