Ready to earn 5x points on your next flight? Spirit Airlines is the latest carrier to use its loyalty program as an enticement to get people thinking about travel again.
But that doesn’t necessarily make it a good idea.
The Business of Passenger Experience

How can you make the loyalty program more relevant for the travelers slowly returning to the skies over North America? Points and travel are not a compelling as they were last year, but American Airlines is hoping that its AAdvantage members will consider spending some of their account balance to gain a bit of extra comfort and privacy during their travel day through the Five Star Services program.

American Airlines and JetBlue are to launch a “strategic partnership” in Boston and the New York City area, aligning flights and loyalty program benefits to boost their recovery. It reads well in the press release, but how it evoloves in practice is very much up in the air, with few details available from either side.