The Business of Passenger Experience
JetBlue made clear a while ago that in-seat screens are here to stay. The company’s brand new A220 fleet includes 10.1 inch, 1080P high definition screens at every seat. And the product improvement with the A220 is massive compared to the E190s it replaces.
But the offering also includes some privacy challenges related to the personalization efforts JetBlue is implementing in partnership with the IFE vendor Thales.
The OneWeb constellation moved significantly closer to completion this week, with a successful launch and a $550 million investment secured from Eutelsat.
The first of 14 refreshed KLM 737-800s returned to service this week with a brand new cabin interior. New seats, overhead bins, and other passenger-friendly features greet travelers on board.
Since the day it was introduced the A220 (nee CSeries) was described as a game-changer for the industry. JetBlue is about to find out just how well it works. The aircraft entered service on Monday and is a solid offering on which the company is slated to grow in the years ahead.
Delta Air Lines will launch its new, Viasat-powered in-flight connectivity era this weekend. The first A321ceo equipped with the Ka-band satellite connectivity gear expects to enter regular scheduled service on 1 May.
In-flight entertainment content powerhouse Global Eagle is officially in the content subscription game. The company launched Iris, a cost-effective inflight entertainment (IFE) subscription service for airlines, seeking to change the way content is sourced and managed for on-board consumption.
KLM’s short-haul WiFi service went live this week, just under six months after the carrier announced plans to update the fleet. The first two aircraft with the Viasat Ka-band satellite connectivity officially activated for passengers, with a free week before the regular, three-tier pricing plans kick in.
Turkish Airlines is the latest carrier to adjust its 737 MAX order book, and the news is not good for Boeing. The carrier’s restructured order includes cancelations, conversion to options, and deferral of future deliveries for the single-aisle aircraft.
In a nod to a more generous in-seat entertainment experience, United Airlines plans an AVOD upgrade for at least part of its single-aisle fleet. In a message to employees on Thursday Chief Customer Officer Toby Enqvist indicated that an interior retrofit is on the way for “our older narrow-body airplanes, putting in new bins, AVOD, and new seats.”
The recovery of passenger traffic in the domestic US market continues to show strength. As travelers return, however, they will notice many changes to the in-flight experience. Among those changes, a shift in the way some inflight connectivity subscriptions operate.
