Frontier Airlines will launch a first class cabin in late 2025 as it continues in its efforts to reinvent itself and remain competitive in a market where premium services deliver outsized revenue.
loyalty
Paid premium massively displaced upgrades, exactly how Delta wants it to be
Fifteen years ago Delta Air Lines sold just 6% of its domestic first class seats. Today that number is 75%, and the carrier has plans to keep the paid share high, while still keeping the loyalty program relevant.
Alaska Airlines adds local benefits in Hawai’i
Alaska Airlines has a strong history of benefits for locals in its namesake state. Now that’s extending to Hawai’i with the new Huaka‘i by Hawaiian offering.
Virgin Atlantic teases eventual free Wi-Fi on board
Virgin Atlantic CEO Shai Weiss is keen to see free Wi-Fi on board his company’s planes, assuming its providers can catch up.
Emirates launches UAE co-brand cards with many benefits, even more fine print
Emirates is making moves in the cobrand credit card space, adding a new option for UAE residents. The two new cards, issued by HSBC, offer an interesting collection of benefits and a LOT of fine print.
Air France taps Starlink for IFC update
Air France is all-in on Starlink. The carrier confirmed today it will the LEO satellite internet service on board from 2025.
Alaska Airlines receives DOT approval for Hawaiian acquisition
The US DOT approved Alaska Airlines’ acquisition of Hawaiian Airlines while establishing a six year compliance program mandating capacity levels and frequent flyer program value.
Southwest to assign seats, add extra legroom
After more than 50 years Southwest Airlines is adding assigned seating to its cabins. The carrier will also differentiate seating, with an extra legroom option on board.
Delta, Riyadh Air launch exclusive strategic partnership
Delta Air Lines and Riyadh Air will pursue a broad range of customer-facing benefits as exclusive partners in their respective geographies.
JetBlue, Etihad add earn and burn loyalty reciprocity
Members of the JetBlue TrueBlue loyalty program can now earn and redeem points on Etihad, opening up a range of options for international award travel, including business class seats.