Sweet new premium cabins and another step towards free wifi for passengers top the headlines for this week’s passenger experience news.
Premium Select
Delta puts the A330neo on its schedule
Want to fly Delta’s brand new A330neo? The first (currently) scheduled opportunity will be the July 1 departure from Seattle to Shanghai, China.
Delta tweaks boarding groups for premium passengers
Delta passengers get to learn a new boarding process starting in January. The carrier announced a revised, “Branded Boarding” process today, aiming to “create a consistent, clear experience from booking to on board” as well as minimize crowding at the gate.
Delta adds A330s, shakes up cabin amenities
The add-on order for ten more Delta A330-900neo aircraft is not nearly as significant as a couple of the cabin amenity changes it includes.
Major expansion coming for Delta Premium Select
Passengers won’t pay for more space on planes. This is the commonly accepted mantra and driving logic behind the ongoing “densification” efforts to squeeze more seats onto planes. And, for the most part, that’s proven true. A growing subset of travelers are, however, willing to pay more. Delta Air Lines’ Premium Select will expand across the widebody fleet to capture even more of that revenue.
What United’s domestic premium economy offering look like?
United Airlines’ President Scott Kirby slipped news about a potential new domestic premium economy offering into an investor briefing this morning. What will it look like? When will it roll out? What will it replace? Of course, no answers to these important questions, but here are some interesting ideas to consider as United moves forward on this effort.
Delta brings points payment to its upsell market
Post-purchase upselling to drive ancillary revenue is big business for Delta Air Lines and poised to grow. Adding frequent flyer points to the mix is part of that plan, with significant potential upside for passengers and the carrier.
Putting Delta Premium Select to the test: The Inaugural Flight
The introduction of Delta Premium Select may be the most significant change the carrier has seen in a decade or more. Here’s how the product fared on its inaugural service. Plus tons of photos!