IATA boss Willie Walsh called out digital transformation as a key focus for airlines as they seek to reduce staffing pressures which are limiting their ability to restore capacity against strong travel demand.
Airplanes and Airports
Looking Beyond NPS as a customer satisfaction metric
Is there a smarter way to analyze online sentiments to address customer issues? Beyond believes its Acutal Promoter Score can replace the long-trustd NPS as a key metric for airlines.
WestJet adds MAX 10 to fleet plan
WestJet plans to add 42 737 MAX 10 aircraft to its fleet, continuing its growth plans. The order also comes with 22 options.
JetBlue shifts some Boston-London flights to A321neo
Three weeks ago JetBlue confirmed that some of its flights between New York City and London would be operated on the A321neo owing to delays in delivery of new A321LR aircraft. Those troubles continue to grow, with the Boston-London routes now impacted.
Allegiant flips its digital marketing focus
The holy grail of any digital marketing effort is sufficiently accurate and granular targeting to ensure that consumers engage with the ad rather than ignore it. Allegiant believes it has found that sweet spot in the market. sweet spot in the market.
Tailwind shifts DC flights to Dulles, delays launch
Seaplane operator Tailwind Air generated a lot of excitement over the summer when it promised service from the East River in New York City to Washington, DC. Alas, just days before the service launch, the carrier has quietly shifted its plans. Tailwind’s DC flights will now operate to and from Dulles airport.
India proves critical for Air Canada, Emirates truce
A lot can change in ten years, especially in the aviation world. Now, rather rivals, Air Canada and Emirates have a burgeoning partnership. And it is all about India.
JetBlue further boosts London capacity, with a catch
JetBlue’s Gatwick service will carry more passengers than originally planned in Q4, but dinner won’t be as good.
Qantas returns to New York City, via Auckland
Qantas is poised to return to New York City from mid-2023. But rather than connecting in Los Angeles, as was scheduled prior to the COVID-19 outbreak, passengers will now connect in Auckland before the 16 hour trip to JFK.
aha! halts operations, ExpressJet files for bankruptcy protection
Making money as a standalone ERJ145 operator is not easy. Doing it from tertiary markets in the US is even harder. And so, for the second time in its history, ExpressJet is pulling the plug on standalone operations.









