The latest inflight entertainment content partnership comes from Delta Air Lines and Hulu. The carrier will offer some Hulu original content beginning in August across its fleet of more than 700 aircraft with embedded IFE screens at the seat.
Delta Air Lines
Delta’s upgrade efforts continues to spread
Delta Air Lines is selling more upgrades than ever, which is both good news and bad news for the SkyMiles loyalty program. But probably more good than bad.
PaxEx Update: 12 July 2019
Sweet new premium cabins and another step towards free wifi for passengers top the headlines for this week’s passenger experience news.
Delta continues to push towards free inflight wifi
“Entertainment will continue to be a differentiator for Delta moving forward.” That includes free WiFi for passengers, a product that is still on the roadmap for the company.
PaxEx Update: 2019-07-05
Welcome to the PaxEx Update for 5 July 2019, bringing you biggest headlines on what’s changed for passenger experience in the past week.
Delta upgrades long-haul economy dining experience
Departure cocktails and mix-and-match choices are common features of premium cabin dining. Delta Air Lines is extending those concepts to its economy class passengers starting this November in a major shake-up for its meal service.
American gives up on China – Chicago connections
Just over a year after admitting publicly that the routes “often don’t earn enough cash to cover the price of fuel” American Airlines is officially surrendering its route authorities from Chicago-O’Hare to Beijing and Shanghai. Both Delta and United figure to gain significantly as a result.
Rising rhetoric: An impending union battle for American Airlines
Who wins in a protracted labor battle? That answer is rarely clear, but passengers nearly always lose in the short term. Calls for the “bloodiest” battle ever in the industry by the American Airlines mechanics union are not going to help alleviate those concerns this summer.
Considering Gogo’s ATG-NG play
The on again, off again progress on an upgraded terrestrial network for inflight connectivity provider Gogo appear to be back in motion. In the company's most recent earnings call CEO Oakleigh Thorne indicated that the company is "particularly excited by some of the plans we’re developing for our next-gen network," though he stopped short of delivering too much in the way of additional details. Hardware supplier ZTE is out, thanks to questions about the long-term viability of growing the network with a Chinese vendor in the mix. But the program is very much alive, despite skepticism sown in Thorne's early days at the helm.
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Virgin Atlantic returns to Mumbai
Nearly five years ago Virgin Atlantic dropped its services to India’s financial center, Mumbai. Just five months from now the airline will bring it back. Starting 27 October 2019 Virgin Atlantic will fly from London to Mumbai on a daily basis.