Market segmentation is all the rage at airlines these days, but can it go too far? How many different versions of an economy class ticket does Delta Air Lines really need?
Premium Select
Delta teases "Basic Business" in push for revenue boost
Delta may be next to unbundle services in the pointy end of the plane The carrier teased the concept during its Q2 2024 earnings call this week.
Delta adding Premium Select to transcon 767s
Some Delta Air Lines passengers will soon have a new cabin option for crossing the country. The carrier will add its Premium Select premium economy cabin to the New York-Los Angeles market later this year.
Delta’s transcon A321neo moves closer to delivery
Nearly two years ago we learned that Delta would launch a version of its A321neo in a premium configuration for transcon markets. Those planes are moving closer to delivery, with a critical regulatory filing recently submitted.
Delta plans "High J" config for A350 fleet
Delta Air Lines appears set to add more business class seats to its A350s in an upcoming layout, set to fly in mid-2024.
Dining upgrades on the horizon for Delta’s Premium Select and Main Cabin passengers
More meal options are slowly coming back on Delta Air Lines. Progress is slow, as the carrier works to ensure supply chain stability and downline kitchen availability. But Premium Select and Main Cabin passengers should start to see some improvements as soon as next week.
Delta’s premium A321neo for transcon service opens new opportunities
Over the next few years the A321neo will also help Delta Air Lines launch a new premium transcon offering. The new layout offers an advantage in the highly competitive markets between New York city and Los Angeles or San Francisco, and potentially other routes as well.
Delta disses discount airlines, pursues premium passengers
Can Delta Air Lines continue to deliver outsized revenue gains in its premium cabins? The carrier appears focused on that segment, especially in the long-haul markets, even as domestic LCC competition heats up.
Delta adds Premium Select to 767, A330 operations
Delta Air Lines plans to boost its premium economy offering headed into the summer travel rebound. The carrier announced the addition of a Premium Select cabin to its 767-300s and A330s, among other improvements.
Premium products, loyalty continue to drive Delta’s growth
lta Air Lines closed out 2019 much the way it started the year. Revenue is up and costs are mostly under control. Perhaps most important, however, is that the company is seeing gains in premium revenue and the SkyMiles loyalty program.