Delivering a differentiated product in a crowded and commoditized market can be challenging. Breeze Airways rebranded its premium cabin seats as Ascent, hoping to highlight how it differs from traditional first class products, both in what it does include and what it does not.
Safran Seats
flyDubai introduces Business Suite lie-flat for 737 MAX
flyDubai has renewed its commitment to the premium cabin experience with “The Business Suite,” a new flat-bed “offering passengers added comfort, privacy and an exceptional onboard experience.”
Sorting suppliers for United’s mega Dreamliner order
Sure, United’s mega Dreamliner order is good news for Boeing. But what other suppliers are set up to win with the fleet refresh coming?
American launches Flagship Suites, retires Flagship First
Flagship First Class is dead. Long live the Flagship Suite. American Airlines will introduce a new Flagship Suite seat to its long haul fleet from 2024. With that move, the carrier’s Flagship First class cabin will be no more.
Additional details, images for Air New Zealand’s new Business Premier Luxe, SkyNest seats
After five years of design and development work, the new Air New Zealand business class cabin is expected to formally launch this week. This includes the new Business Premier Luxe offering in the bulkhead row, and SkyNest sleeping bunks for economy class passengers
Peek inside the Starlux A330neo
What awaits passengers on the new Starlux A330neo? The carrier recently shared photos of its new interiors, tipping some details.
A fresh take on the Breeze in-flight experience
Yes, Breeze Airways flies under the low cost carrier concept. But executives hope the airline will be seen more as a “Nice Low Cost Carrier, a niche of its own where we really focus on treating guests the right way.” Here’s how that’s playing out, nine months into the airline’s operations.
Breeze bets big on premium with new A220s
Breeze Airways expects strong demand for premium seating up-sells on its new A220 fleet. The carrier chose to fit 36 “Nicest” first class seats on board, filling the front half of the cabin. It is a massive bet on premium demand and ancillary sales for the company’s new service.
Celebrating the future of aircraft interiors with the 2021 Crystal Cabin Awards winners
A look at the finalists and winners of the 14th Crystal Cabin Awards, presented today in Hamburg, makes clear that innovation remains strong in the aircraft interiors world.
Safran certifies Z110i seats on Embraer E-Jets
Safran’s newest mid-range economy class seats can now be installed on Embraer E-Jet aircraft.