Sun Country’s pivot to a ULCC continues unabated. More than a year after the carrier announced plans for a new approach to the market the changes continue. Up next: further cabin reconfiguration and a revamp of the loyalty and co-brand credit card strategy that seem unlikely to make many customers happy.
ULCC
JetBlue goes Basic, plans fare families revamp
Is there such a thing as humanity in the Basic Economy world? JetBlue is planning a new suite of fare families to include a more basic option, while also maybe fixing the more expensive options, too.
WestJet Plus goes legit with Recaro CL4710
Euro-biz is going away on some WestJet planes. The carrier is upgrading its WestJet Plus offering to feature the Recaro CL4710 in a proper 2-2 cabin layout. This further moves the company away from its LCC roots and into a role as a global premium operator.
Which airline doesn’t hate its connectivity provider?
When senior airline executives are willing to trash their vendors in public that's usually bad news for everyone involved. Welcome to the inflight connectivity world, where airlines are almost as unhappy as the passengers struggling to stay online in the sky. Alas, only part of that frustration is grounded in reality.
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