Alaska Airlines is changing the way it prices tickets. The carrier’s transition to ATPCO’s Architect pricing tool allows it to take a more holistic view of pricing strategy rather than focusing on individual fares.
Spirit takes a pass on JetBlue’s buyout offer
Spirit Airlines sees a merger with JetBlue as unattainable. Not for lack of interest, mind you. JetBlue’s cash offer of $3.6 billion still stands. But doubts around the likelihood of regulatory approval have Spirit’s Board of Directors recommending that it continue to move forward with the previously planned Frontier merger instead. Assuming even that can get past regulators.
Lufthansa picks FlightPath3D for long-haul fleet maps upgrade
The in-flight moving map just got a bit more interesting for Lufthansa passengers. The carrier announced a deal with FlightPath3D to implement the 3D map solution across Lufthansa’s long-haul fleet. The new service flies first on the A350, with future integrations planned on 787, 747-8i, and A330 aircraft.
Qantas confirms Project Sunrise; flights planned from 2025
Come the end of 2025 no two cities on earth will be too far apart for a nonstop flight. Qantas officially confirmed its plans to purchase A350-1000 aircraft in an ultra-longhaul configuration capable of flying from Sydney to London or New York City or anywhere else on earth without a stop on the way. The carrier will eventually take delivery of a dozen planes for this effort.
Avelo adds Orlando base, continues expansion
Upstart Avelo Airlines sees big potential in Orlando. The airline will establish a new crew and aircraft base in Central Florida, bringing new competition to the market. Avelo plans for ten destinations served from Orlando by the end of the year.
Norse Atlantic’s four inaugural routes on sale
Norse Atlantic will bring its 787 “Longships” across the Atlantic Ocean beginning in June. The carrier formally launched its first four transatlantic routes, with New York City, Los Angeles, and Florida connecting to Oslo from this summer.
Feeling ESA pressures
As the next generation of in-flight connectivity technology starts to show signs of actually flying, where will the impact be felt the most?
Hawaiian Airlines gets online with Starlink
Hawaiian Airlines will offer fast, free in-flight WiFi on its long-haul flights from 2023. The carrier announced a deal with Starlink to deliver the internet connectivity service on its A330, A321neo, and 787 aircraft.
JSX selects Starlink for in-flight WiFi
SpaceX signed the first airline customer for its Starlink satellite service. JSX will offer in-flight WiFi powered by the low earth orbit (LEO) satellite constellation, with the first plane expected to be equipped later this year.
Sacramento, Rapid City vie for Breeze Airways service
Both Sacramento and Rapid City want to see Breeze Airways planes in the year ahead. Federal grant money could help make that happen.