Alaska Airlines continues its push into the subscription services model with the introduction of Alaska Access. The program promises early access to sale fares and a Wi-Fi discount among its benefits
Loyalty
Frontier’s UpFront Plus brings EuroBiz to North America
Blocking the middle seat in a row is a staple of the European business class travel market. Now a similar offering will fly in North America, as Frontier Airlines introduces UpFront Plus.
British airways adds free messaging Wi-Fi option
British Airways will add a free tier to its inflight internet offerings, becoming the latest airline to tie internet service to its loyalty program.
American limits loyalty earning options
American Airlines says it wants to make it “more convenient for customers to enjoy the value and magic of travel,” but that’s not at all what the upcoming AAdvantage changes will do.
Miles & More revamps status program
The new Miles & More loyalty program promises an easier and more transparent approach to earning elite status. And maybe, mostly, gets close to that goal.
Carrot or stick: American ties more to AAdvantage in 2024 update
The AAdvantage program will be more important for many American Airlines passengers starting later this year, as the carrier details rules and benefits changes.
Alaska Airlines welcomes complexity with Hawaiian Airlines acquisition
Alaska Airlines will buy Hawaiian Airlines for $1.9 billion in a cash transaction. Unlike most other mergers, however, the company plans to embrace the complexity of multiple product offerings as it intends to keep both the Hawaiian and Alaska brands in service.
Lufthansa joins the free inflight messaging bandwagon
Lufthansa is the latest airline to add a free inflight internet tier. And, like the others, it has tied the shift to membership in its loyalty program.
Vistara makes inflight messaging free
Inflight messaging services can now be accessed for free on board Vistara’s connected fleet of 787-9 and A321neo aircraft, thanks to a partnership with the Club Vistara loyalty program
JetBlue’s summer of blues
Summer is typically the best time of year for airlines. It is when profits are stockpiled to help pad the slower, colder seasons. Alas, JetBlue joins a handful of US carriers who did not enjoy summer 2023, reporting a loss of $153 million for Q3.