When it launched in 2000 one of JetBlue’s key differentiation points was one-way pricing for all trips. Those days, however, are long gone.
basic economy
Southwest Kills Bags Fly Free
Southwest Airlines continues to align with the rest of the industry, adding checked bag fees for most passengers starting this summer.
Delta pushes product segmentation, punts on Basic Business for now
Market segmentation is all the rage at airlines these days, but can it go too far? How many different versions of an economy class ticket does Delta Air Lines really need?
Carry-on bags are back in JetBlue basic economy
JetBlue is taking away one of the pain points in its basic economy offering. From 6 September 2024 passengers on a Blue Basic fare will be permitted to bring a carry-on bag into the cabin.
Breeze launches "No Flex" basic economy fares
Breeze Airways is still a “Nice” airline, but the carrier now has a not-so-nice fare option.
Norse Atlantic’s four inaugural routes on sale
Norse Atlantic will bring its 787 “Longships” across the Atlantic Ocean beginning in June. The carrier formally launched its first four transatlantic routes, with New York City, Los Angeles, and Florida connecting to Oslo from this summer.
A JetBlue-Spirit merger almost certainly means higher fares
JetBlue’s arrival in a new market typically sees fares charged by other carriers drop. Where JetBlue and Spirit overlap, however, it is inevitable that fares will rise. They have to in order for JetBlue to realize the net benefits it proposes.
Finnair launches "Business Light" basic premium fare option
Finnair believes that some business class passengers might be making the purchase solely for the premium in-flight experience. The carrier launched a “Business Light” ticketing option today that delivers the on-board amenities but not other business class benefits.
JetBlue to eliminate change fees, adjust carry-on rules
JetBlue is eliminating change fees from most fares and also removing the option for its Blue Basic passengers to bring a carry-on bag into the cabin as part of its latest fare families update.
Basic Business Class now on sale
Forget about the punitive selling proposition of a Basic Economy fare. Long-haul LCC startup ZIPAIR is ready to sell a Basic Business Class seat.