Market segmentation is all the rage at airlines these days, but can it go too far? How many different versions of an economy class ticket does Delta Air Lines really need?
Delta One
Delta teases "Basic Business" in push for revenue boost
Delta may be next to unbundle services in the pointy end of the plane The carrier teased the concept during its Q2 2024 earnings call this week.
Delta adding Premium Select to transcon 767s
Some Delta Air Lines passengers will soon have a new cabin option for crossing the country. The carrier will add its Premium Select premium economy cabin to the New York-Los Angeles market later this year.
Premium products, loyalty continue to drive Delta’s growth
lta Air Lines closed out 2019 much the way it started the year. Revenue is up and costs are mostly under control. Perhaps most important, however, is that the company is seeing gains in premium revenue and the SkyMiles loyalty program.
Delta puts the A330neo on its schedule
Want to fly Delta’s brand new A330neo? The first (currently) scheduled opportunity will be the July 1 departure from Seattle to Shanghai, China.
Major expansion coming for Delta Premium Select
Passengers won’t pay for more space on planes. This is the commonly accepted mantra and driving logic behind the ongoing “densification” efforts to squeeze more seats onto planes. And, for the most part, that’s proven true. A growing subset of travelers are, however, willing to pay more. Delta Air Lines’ Premium Select will expand across the widebody fleet to capture even more of that revenue.