La Première is getting a refresh, as Air France seeks to draw in more ultra-premium travelers.
first class
JetBlue plans domestic first from 2026
A traditional 2-2 first class cabin is coming to JetBlue beginning in 2026.
Lufthansa launches Allegris ancillary pricing
Want a window seat in business class? If you’re flying in the new Lufthansa Allegris cabin that’s likely to cost extra.
First Class, Companion Pass coming to Frontier
Frontier Airlines will launch a first class cabin in late 2025 as it continues in its efforts to reinvent itself and remain competitive in a market where premium services deliver outsized revenue.
Paid premium massively displaced upgrades, exactly how Delta wants it to be
Fifteen years ago Delta Air Lines sold just 6% of its domestic first class seats. Today that number is 75%, and the carrier has plans to keep the paid share high, while still keeping the loyalty program relevant.
New First Class Suite planned for British Airways A380s
British Airways will refresh the first class cabins beginning with its A380 fleet. The new seats are expected to fly in 2026, offering increased space, comfort, and privacy on board.
Breeze looks to grow Ascent cabin
What’s the right size for a premium cabin on board? Breeze Airways CEO David Neeleman suggests the carrier will soon grow its “Ascent” cabin to 16 seats from the current 12 owing to strong demand.
Spirit has a plan for profitability; it just needs a little time
Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
Alaska Airlines boosts premium cabins
Alaska Airlines wants to tap in to the demand for premium passengers. The carrier will increase the number of first class and extra legroom seats on board over the next couple years.