Thai Airways officially entered its bankruptcy reorganization on Monday. The carrier’s petition for rehabilitation, filed on 27 May 2020, was granted by the Central Bankruptcy Court on 14 September, allowing the company to proceed with its recovery plans.
loyalty
AirAsia pivots away from its airline roots
“We have successfully pivoted from an airline to an all-in-one digital lifestyle company anchored on travel.” This was the key message delivered by AirAsia Group CEO Tony Fernandes as part of the company’s Q2 financial results that showed a 96% drop in quarterly revenue. Airline-related revenue dropped 98% while non-airline revenue, a much smaller portion of the company’s operations, dipped only 55%.
A peek into the new Aeroplan program from Air Canada
Air Canada finally unveiled details of its new Aeroplan program, following two years of planning. And, if nothing else, the loyalty program reflects on its creators. That appears to be a good thing for consumers, at least given the initial information released today.
United adds domestic lounge benefit for Global Services members
United’s top frequent fliers just scored a nice improvement to their travel experience. The company’s Global Services members will have access to United Club lounges when traveling on domestic itineraries starting in January 2021. The announcement is the latest play to secure the loyalty of the carrier’s high value customers.
Spirit offers 5x bonus miles for new bookings
Ready to earn 5x points on your next flight? Spirit Airlines is the latest carrier to use its loyalty program as an enticement to get people thinking about travel again.
But that doesn’t necessarily make it a good idea.
American Airlines adds AAdvantage redemption option for Five Star Service
How can you make the loyalty program more relevant for the travelers slowly returning to the skies over North America? Points and travel are not a compelling as they were last year, but American Airlines is hoping that its AAdvantage members will consider spending some of their account balance to gain a bit of extra comfort and privacy during their travel day through the Five Star Services program.
JetBlue adds Cash & Points redemptions for TrueBlue
JetBlue customers can now choose a new option to pay for flights. The company’s TrueBlue loyalty program introduced a Cash & Points offering today, allowing members to redeem points for a partial value of the fare.
Air Canada launches half-priced Aeroplan rewards in North America
Air Canada is ready to start pulling more passengers out of their homes and back to the skies. The carrier announced a half-price sale for its Aeroplan loyalty program members today to help drive those bookings. The sale is a cap stone to a strong earnings promotion effort the company ran in recent weeks.
United plans $5 billion loan against MileagePlus
United Airlines will secure an additional $5 billion in funding by taking a loan against the MileagePlus loyalty program. The company announced the plans Monday morning as part of an update to its liquidity position. With the loan, and other CARES Act funds, the company anticipates approximately $17 billion in liquidity by September 2020.
JetBlue offers free TrueBlue Mosaic status, plus a year extension
JetBlue waited longer than most to announce plans for its TrueBlue loyalty program in the wake of the coronavirus groundings. But it appears the carrier used that time wisely. With its announcement today JetBlue draws on similar actions from many other carriers but pulls them together in a package that might deliver outsized value to its members.