The future of in-flight shopping is digital. And it will consume passengers’ attention throughout a flight. This is the hope of marketers everywhere and the underlying concept driving the launch of SKYdeals, the new in-flight “shoppertainment” platform now flying on Lufthansa and Austrian Airlines.
Lufthansa Group
Lufthansa to park A380s, A340-600s
Facing a revised demand forecast roughly half of what it previously anticipated, Lufthansa will move its remaining A380s and A340-600s into long-term storage. The carrier expects that they will “only be reactivated in the event of an unexpectedly rapid market recovery.” The move affects eight A380 and ten A340-600 planes.
Deutsche Telekom expands free GX Aviation wifi offering on Lufthansa Group flights
Inmarsat, Deutsche Telekom, and the Lufthansa Group are extending their complimentary inflight wifi access plan. First launched in July 2019, the companies increased the number of covered customers in April 2020 and intend to keep the program alive at least through December 2021.
Cutting connections: Reviewing the connected aircraft retirements
Hundreds of aircraft rapidly retired from service. Hundreds more shifted into limbo, unclear of when they might fly again. The news no longer surprises, though some of the retirements bring about a sense of loss. For inflight connectivity vendors the impact is more than a sense of loss, however, as it maps to real revenue shortfalls with the aircraft removed from service.
Austria to implement minimum fares, short flight surcharges
Prices flying in and out of Austria are set to rise. And at least one airline is happy with the news, though expect lawsuits aplenty before the matter is fully settled.
American Airlines seeks buyouts of thousands of workers
Thousands of American Airlines employees face a difficult decision in the coming weeks. Federal payroll support funding is running out and some 17,000 employees must now decide if they’re willing to take a buy-out package from the company or risk being laid off.
Lufthansa announces major, permanent fleet restructuring
Lufthansa is not particularly optimistic on the industry’s return to pre-crisis levels. As a result the airline announced significant fleet changes today, with many aircraft to be removed from service.
AERQ wants to be more than just a Welcome Board
When it comes to screens on airplanes the industry is focused squarely on the seatback. AERQ, a joint venture between Lufthansa Technik and LG Electronics wants to shift that conversation. Taking advantage of LG’s screens technology and the inflight services prowess of Lufthansa Technik and Lufthansa Systems, the company has big expectations for delivering its services on board.
Lufthansa looks to leisure in US expansion
Lufthansa will fly a handful of additional US routes starting in Summer 2020, bolstering the leisure-focuses service from its Munich hub.
Killing off Eurowings long haul
Can long-haul LCCs succeed in Europe? Perhaps so, but the Lufthansa Group will no longer be part of that effort. Eurowings is closing its longhaul routes down in an effort to simplify and streamline operations.