Virgin Atlantic officially joins the SkyTeam alliance today, just five months after announcing its intention to affiliate with the group.
It is no secret that US airline loyalty programs drive the bulk of their profits from co-brand credit card relationships. And with Delta Air Lines’ latest decision to remove a key SkyTeam benefit from its members, the program’s transition to a credit card loyalty offering is arguably complete.
Virgin Atlantic will join the SKyTeam alliance in early 2023, boosting the group’s presence in the UK. Virgin Atlantic will become SkyTeam’s first and only UK member airline, offering long-haul flights from Heathrow, Manchester and Edinburgh.
SkyTeam officially welcomes ITA Airways as a member airline today. The Alitalia replacement joins the alliance two weeks after launching flights and a new loyalty program for customers.
Improved wifi offerings from multiple vendors leads this edition of the Weekly Wrap, while an option for more accessible lav access is our feature interview. Plus lots more!
Consolidation continues in the global aviation market, this time delivering a shift in transatlantic services. International Airline Group announced this morning its intentions to buy Air Europa. The Spanish carrier will become part of the Iberia operation within IAG though remain an independent brand, at least to start. The deal is valued at 1 billion euro and full integration is expected by 2025.
A mega investment shakes up the aviation landscape in the Americas while biometrics continue to grow globally and a new type brings major improvements (and minor cuts) for a growing airline.
A major shake-up is underway in the Americas as LATAM bails on its long time partner American Airlines in favor of a significant financial investment (and JV that is more likely to get through the courts) from Delta Air Lines.
It only makes sense that the Department of Transportation tentatively approved the latest antitrust immunity (ATI) request. After all, the mutual ownership blend across Delta Air Lines, Air France/KLM and Virgin Atlantic lends itself to coordination of operations, marketing and pricing efforts. The DoT did hold back a tiny bit, though it is unlikely that will be sufficiently consolatory for the parties that objected to the deal.
Codeshare flights: Great for airlines and confusing for passengers. Multiple groups across the industry are looking to clear up that confusion, exposing better data to travelers and smoothing the marketing message.