Market segmentation is all the rage at airlines these days, but can it go too far? How many different versions of an economy class ticket does Delta Air Lines really need?
seating
New First Class Suite planned for British Airways A380s
British Airways will refresh the first class cabins beginning with its A380 fleet. The new seats are expected to fly in 2026, offering increased space, comfort, and privacy on board.
JetZero seeks comfy cabins, fuel efficiency with blended wing design
The JetZero team believes it can deliver a truly revolutionary product, more spacious for passengers and more efficient for airlines. But, also, a notable lack of windows on board.
A Tale of Two Turks: Flight-testing the 777 and A350 Business Class on Turkish Airlines
The varied fleet of Turkish Airlines means passengers can have a significantly different experience on board, especially in business class. Here’s a look at the A350 and 777 side-by-side.
EvenMore coming to JetBlue in (mild) premium revamp
JetBlue is rebranding its extra legroom product once again. It shall be known as EvenMore going forward, with features beyond physical space to be announced soon and to fly in 2025.
Frontier’s not-quite-hostile booking experience
Should an airline be able to advertise a premium seat bundle when no premium seats are available?
American warns supply chain on retrofit plans
American Airlines’ premium cabin updates have slipped to 2025, with a stern warning issued from CEO Robert Isom to suppliers. Plus, no sign of free Wi-Fi anytime soon.
New cabins coming to Delta
A fleet-wide cabin retrofit, including fresh seating materials, a renewed color palette, decorative motifs and signature branding, is coming to the Delta fleet
Inside Southwest’s new cabin
Come take a seat in the newest cabin layout for Southwest Airlines, including assigned seats for the first time in 53 years of flying.
More (paid) legroom, bags still fly free: Southwest details transformation program
Bags will continue to fly free on Southwest Airlines, even as the company moves to offer a paid extra legroom option on board its planes from 2026.









