Southwest is pushing hard to boost its bookings in the next few months, with a major Rapid Rewards promotion across multiple pathways, including flights, credit card spend, and other partners.
Southwest Airlines
Southwest to assign seats, add extra legroom
After more than 50 years Southwest Airlines is adding assigned seating to its cabins. The carrier will also differentiate seating, with an extra legroom option on board.
Archer, Southwest tie up for (maybe eventual) eVTOL connections
A potential partnership with Southwest Airlines is the latest in a series of major moves for Archer Aviation’s plans towards operating in California.
Southwest shows off customizations for new Recaro seats
Southwest’s new seats will include a few custom options, beyond the base offering from Recaro.
Apple Vision Pro: A new generation of inflight entertainment (with some safety concerns)
Apple Vision Pro will, of course, be part of the future airline passenger experience. But will passengers be fully immersed from take off to touch down? And how does it impact safety on board?
Evolving inflight connectivity: Viasat takes on the art of passenger engagement
Viasat turned in another quarter of revenue growth, driven by mobility. Further growth will depend, among other things, on helping airlines better deliver the services to passengers.
Southwest shifts seating supplier in interiors revamp
Southwest Airlines will fly with new seats from 2025, part of an aircraft interiors update for the company.
Southwest sees record Q3 revenues, short-term slowdown ahead
Southwest Airlines reported record revenues in Q3 and delivered a $193 million profit. But the carrier says its fleet and network are still off-balance, with its 2024 growth outlook now reduced.
Southwest bucks the trend, eases elite status earning in Rapid Rewards
It is easy to read too much into small changes in airline loyalty programs. But this week’s announcement from Southwest Airlines – lowering the qualification requirements for some elite status tiers – could signal a significant shift for the carrier’s approach to frequent fliers.
AI Flight Feed boosts context, revenue potential of FlightPath3D moving map
It is no secret that the moving map is a top draw for in-flight entertainment systems; FlightPath3D is now angling to make that experience more engaging – and more profitable – with its AI Flight Feed overlay.