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Southwest Airlines

Shifting the spread on loyalty earn and burn

3 November 2020 By Seth Miller 3 Comments

We know that overall passenger numbers are, for very good reason, down massively. But airlines have relied on their loyalty programs to provide a significant, and perhaps more importantly steady, stream of revenue for the operations. So, as the airlines use those programs to collateralize billions of dollars in new financing, it is worth considering if that revenue flow is as reliable as airlines (and debt holders) hope it can be.

This story is about: AAdvantage, American Airlines, Delta Air Lines, frequent flier, frequent flyer, loyalty, MileagePlus, points, Rapid Rewards, SkyMiles, Southwest Airlines, United Airlines Filed Under: Loyalty

Southwest Companion Pass promotion pushes winter travel

22 September 2020 By Seth Miller 1 Comment

yellow red and blue heart on the belly of a Southwest 737

Typically reserved for its most frequent flyers, Southwest Airlines is now using its Companion Pass program in an effort to drive bookings in the near term. The carrier launched a promotion this week where a single trip in the next 60 days can earn the pass for the first two months of 2021. This is, by far, the biggest promotion the company has run with the Companion Pass.

This story is about: Companion Pass, elite status, frequent flier, frequent flyer, loyalty, promotions, Southwest Airlines Filed Under: Loyalty

Southwest going app-free for IFE

9 September 2020 By Seth Miller Leave a Comment

Watching movies and TV on Southwest Airlines is getting a little easier. The carrier’s inflight entertainment portal, powered by Global Eagle’s Airtime platform, no longer requires a dedicated mobile application for consumers to stream content on board. The DRM-protected content can instead be consumed in the web browser of the devices.

This story is about: Airtime, Digital Rights Management, DRM, Global Eagle, Global Eagle Entertainment, IFE, IFEC, in flight, in-flight entertainment, inflight entertainment, Southwest Airlines, Streaming IFE, Wireless IFE Filed Under: IFEC

A stalled recovery: Airline traffic retreating

2 September 2020 By Seth Miller 2 Comments

The commecial aviation industry as we once knew it faces a dire situation. And none of the recent data offers much of the way in optimism for the coming months.

This story is about: Allegiant, American Airlines, China, COVID-19, Delta Air Lines, EasyJet, IATA, Ryanair, Southwest Airlines, TSA, United Airlines, Wizz Air, WizzAir Filed Under: Airplanes and Airports

United drops change fees. Forever.

31 August 2020 By Seth Miller 6 Comments

United Airlines is ready to change. Or, perhaps more accurately, the company is ready for passengers to change their plans more often. In a major policy shift the carrier will no longer charge travelers a fee to change their booking on most domestic tickets. And, unlike the temporary waiver of this fee in place over recent months, this change is set to last forever.

This story is about: ancillary, ancillary fees, ancillary revenue, fees, Southwest Airlines, United Airlines Filed Under: Airplanes and Airports, Distribution

Spirit offers 5x bonus miles for new bookings

5 August 2020 By Seth Miller Leave a Comment

Ready to earn 5x points on your next flight? Spirit Airlines is the latest carrier to use its loyalty program as an enticement to get people thinking about travel again.

But that doesn’t necessarily make it a good idea.

This story is about: American Airlines, frequent flier, frequent flyer, loyalty, points, Southwest Airlines, Spirit Airlines Filed Under: Loyalty

Masks Matter: US carriers plan more enforcement for on-board behavior

16 June 2020 By Seth Miller Leave a Comment

For those traveling by air today the best protection against potential COVID-19 exposure is to wear a mask during the flight. But even as some US airlines insist that passengers wear masks, enforcement has been limited and consequences for non-compliance essentially nil. This week several airlines indicated a renewed focus on enforcement of those rules, with violators potentially barred from future flights.

This story is about: Allegiant, American Airlines, COVID-19, JetBlue, Southwest Airlines, United Airlines Filed Under: Airplanes and Airports

JetBlue offers free TrueBlue Mosaic status, plus a year extension

14 May 2020 By Seth Miller 3 Comments

JetBlue Mosaic bag tag

JetBlue waited longer than most to announce plans for its TrueBlue loyalty program in the wake of the coronavirus groundings. But it appears the carrier used that time wisely. With its announcement today JetBlue draws on similar actions from many other carriers but pulls them together in a package that might deliver outsized value to its members.

This story is about: AAdvantage, Air Canada, Altitude, American Airlines, co-brand, cobrand, COVID-19, credit card, credit cards, elite status, frequent flier, frequent flyer, JetBlue, loyalty, Mosaic, Rapid Rewards, Southwest Airlines, TrueBlue Filed Under: Loyalty

DOT further relaxes airline CARES Act obligations

12 May 2020 By Seth Miller 2 Comments

The US Department of Transportation (DOT) will offer airlines increased flexibility under their CARES Act obligations. But rather than choosing individual airports that will be exempt the DOT is now going to let the airlines select which stations will see service suspended.

This story is about: Allegiant, American Airlines, CARES Act, COVID-19, Delta Air Lines, Department of Transportation, DoT, Frontier, JetBlue, routes, Southwest Airlines, Spirit Airlines, United Airlines Filed Under: Airplanes and Airports

Fighting for the middle: A pandemic seating shift

11 May 2020 By Seth Miller 2 Comments

Sitting in the middle seat on the Molon Labe S1 Staggered Seat. Plenty of width to be had.

Forget the fight over who gets the arm rests; middle seats on planes are now generating real fights over if they should be occupied at all. And airlines are fueling the flames with misleading marketing messaging.

This story is about: Aer Lingus, Air New Zealand, American Airlines, COVID-19, Delta Air Lines, distribution, economy class, Farelogix, IATA, JetBlue, marketing, middle seat, seating, seats, Southwest Airlines, United Airlines Filed Under: Distribution, Seats & Cabin

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