Are passengers ready to pay more for a better product? United CEO Scott Kirby thinks so, and the company is working to make that happen, while also increasing international market share.
United Airlines
Alaska Airlines Swaps to Starlink
Alaska Airlines, in a not entirely unexpected shift, will deploy Starlink’s inflight internet fleet wide by 2027.
PaxEx PR: United Brings Full Season Apple TV+ Content In-flight
United will bring full seasons of Apple TV+ content to its cabins in a big win for content fiends, and also for Anuvu, which holds the global inflight distribution contract for Apple TV content.
United Brings Spotify to In-seat IFE
At first glance the partnership announced between United Airlines and Spotify last week is relatively basic, even unimpressive. But come 2026 the companies have plans for something far more interesting on board.
United, JetBlue team for "Blue Sky" future
United Airlines and JetBlue are teaming up, linking their route networks, frequent flyer programs, and technology stacks.
United Launches Polaris Studio, Refreshed 787-9 Cabin
After a year of teasing we now know United Airlines’ plan for the next generation of the Polaris business class cabin. And a new “Studio” extra premium up-sell is part of the play.
American Airlines Launches Free Wi-Fi in 2026
Wi-Fi will be free for American Airlines AAdvantage members from 2026, sponsored by AT&T.
United Boosts Pacific Service, Adds Connections via Hong Kong
United Airlines is bringing back its mini-hub at Hong Kong, with flights to Bangkok and Ho Chi Minh City as part of a Pacific boost at the end of 2025.
United Secures Starlink Certification for E175 Fleet
United’s first Starlink-equipped aircraft is now fully certified by the FAA. But the service is not yet active. The carrier intends to flip that switch in May.
United’s Starlink RJ Takes a Break
After two weeks and 35 active passenger flights United’s first Starlink-equipped regional jet is taking a break.